The Ultimate Guide to Database Marketing
Integrated MarketingThe Ultimate Guide to Database Marketing
No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media.
While social media platforms are an amazing way to get in front of people, they have two major drawbacks. First, you may have tens of thousands of followers on your platform of choice. However, thanks to algorithms that few (if any) humans understand, you only reach a small percentage of those followers with any given post.
Second, what happens if that platform ever goes away? Don’t think for a minute that you’ll receive a neat list of contacts. If a platform ever shuts down, your audience will evaporate in seconds.
Fortunately, knowing this is half the battle. Now that you understand that you don’t “own” your contacts through social media, it’s time to look at how to safeguard your audience and take ownership of and responsibility for their contact information and data.
This is called Database Marketing and you’re about to learn why it’s essential to your business as well as how to utilize it properly.
What is database marketing?
Before our digital landscape became as vast as it is, businesses would collect names and addresses and send out direct mail pieces like postcards, brochures, flyers, etc. to potential and existing customers.
While traditional direct marketing still exists and can be an asset to your business, digital options give business owners...
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