Instagram’s New Algorithm Update Prioritizes Original Content: What Marketers Need to Know
Instagram MarketingInstagram's New Algorithm Update Prioritizes Original Content: What Marketers Need to Know
Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers.
To combat those challenges, most marketers have relied on reposting content from other creators and brands as an opportunity to fill in their social calendars and provide valuable content on a more consistent basis.
In fact, reposting is an incredibly popular option for sharing information, funny memes, or interesting trends with your own audiences without needing to re-create the wheel — consider, for instance, how Instagram's #repost hashtag has over 560 million posts.
But as of April 20, 2022, reposted content will no longer be rewarded. Here's what Instagram's new algorithm update means for marketers.
What Instagram's New Algorithm Update Means for Marketers and Creators Alike
Original Content Will Be Prioritized
On April 20, Adam Mosseri, Head of Instagram, tweeted an announcement that Instagram is now ranking based off originality.
📣 New Features 📣We've added new ways to tag and improved ranking: - Product Tags- Enhanced Tags - Ranking for originality Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve. pic.twitter.com/PP7Qa10oJr— Adam Mosseri (@mosseri)
April 20, 2022
As he puts it, "If you create something from scratch, you should get more credit than if you're re-sharing something you found...
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