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What Will Influencer Marketing Look Like in 2020?

Influencer Marketing
What Will Influencer Marketing Look Like in 2020? Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new ski and followed Whitney for quite some time. I figured since she used this particular ski, I should too — if Whitney promotes it, why wouldn’t I love it? You might be thinking, "Slightly questionable logic, Kristen." Maybe. But, did Whitney’s post get me to buy the ski? Oh, yeah. (And I do love my new ski for those of you wondering.) This is just one example of a tactic used by businesses across virtually every industry called influencer marketing. Examples of these channels include social media, blogs, columns, digital and print ads, and television. Influencer marketing is increasingly more popular among businesses these days because traditional advertising has become less effective in attracting leads and customers. Influencer marketing works because it uses tactics like word-of-mouth marketing and social proof, which are now critical aspects of any successful marketing strategy. Customers trust their peers, friends, and people they admire more than the companies selling the products and services they buy and use. Before we dive into the different types of influencers, let’s review the difference between a brand influencer and a...