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The Ultimate Smarketing Glossary: 67 Common Sales Terms Explained for Marketers

Inbound Sales (Marketing)
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The Ultimate Smarketing Glossary: 67 Common Sales Terms Explained for Marketers Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. It's pretty critical that sales and marketing teams learn how to speak each other's language. But while both teams have some shared vocabulary, there are plenty of terms salespeople throw around that, let's be honest, may as well be gibberish. So we've put together a glossary of sales terms for marketers you can reference each time you encounter sales speak you're unfamiliar with. Keep on reading to brush up on your sales knowledge. Definitions of Common Sales Terms ABC: Always Be Closing AIDA: Attention, Interest, Desire, Action BANT: Budget, Authority, Need, Timeline Commission: The payment a sales rep gets when they successfully sell something Discovery call: The first call a sales rep makes to a prospect Quota: A sales goal; a set amount of selling a sales rep is expect to meet over a given time frame, usually a month and/or quarter Value proposition: A benefit of a product or company intended to make it more attractive to potential buyers and differentiates it from competitors 62 Definitions of Common Sales Terms ABC "Always Be Closing." An antiquated sales strategy...