5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders
How to Write a Blog Post5 Blogging Trends to Leverage in 2023, According to HubSpot Leaders
A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you're a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a few of the blog leaders at HubSpot to get their recommendations on the right blogging trends to leverage in 2023.
From custom graphics to original data and unique content, these blogging trends can help boost your blog's traffic and conversions.
5 Blogging Trends Marketers Should Leverage
Here are five trends our blog leaders say marketers should incorporate into their blogging strategy.
Custom Graphics
I spoke to HubSpot Blog Manager Clint Fontanella, who says custom graphics are becoming increasingly popular in marketing blogs.
"It doesn’t seem like you can just talk the talk and have great written content alone," he said. "You need to accompany it with a compelling visual that’s unique and unlike what your competitors are offering. HubSpot has been doing this a lot with its developer content."
He pointed to one of our own blog posts as an example. The post "How to Use Map in JavaScript" uses several custom HubSpot graphics to illustrate different types of code and how they work.
If you're not much of a graphic designer — don't worry! Many online tools like Canva Canva make designing custom graphics simple for even novice designers. Even better, many of Canva's tools...
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