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7 Marketing Tools for Black-Owned Businesses

Breaking the Blueprint, growth
7 Marketing Tools for Black-Owned Businesses Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Over the last year and a half, entrepreneurs have had to revamp their marketing strategies to navigate doing business during a pandemic. This shift hasn’t been easy, especially for Black business owners. According to an H&R Block study, more than half of Black-owned small businesses experienced at least a 50% decrease in revenue during the pandemic. As a Black woman who launched two businesses in the last year and a half, I’ve had to revisit my marketing strategy to avoid this dip in revenue. My goal was to pay close attention to who my audience is, keep track of performance metrics, and create engaging content without wasting time or money. The key was to use marketing tools that make our company more strategy-focused and data-driven. If you have a small team, you don’t always have to hire more people to maximize results — you can invest in tools and systems to streamline your marketing strategies. Read on to discover seven high-quality tools that are user-friendly, cost-effective, and able to help you succeed. 7 Marketing Tools for Black-Owned Businesses 1. HubSpot Best for: Customer Relationship Management Price: Starts at $45/mo...