8 Google Shopping Ad Strategies That'll Drive Sales I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. In this post, we'll review how to structure your Google shopping campaign and the top strategies that'll drive sales. If you want to set up Google shopping ads, you might be wondering, "Which campaign structure should I use?" and "What's the difference?" Below, let's discuss the two different methodologies behind a Google shopping campaign structure. Featured Resource: Google Ads Planning Template Download this Template While setting up Google Shopping Ads campaigns sounds complex, using a planning template can make it easier. HubSpot's Google Ads PPC kit will help you determine what your bids should be, set up and optimize your budget, find new keywords, and optimize your campaigns. 1. One campaign and one ad group. The simplest way to set up your Google shopping campaign is to use just one campaign and one ad group. When you first set up a Shopping campaign, you'll have one ad group with one product group called "All products," which...

How to Create a Revenue-Generating Google Ads Campaign The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd. What Is a Google Ads Campaign? Google Ads is a pay-per-click (PPC) system for advertising in the search engine results pages (SERPs) on Google. You can create Campaigns, which are used to organize groups of similar ads. Your Google Ads account can have one or many Campaigns running at a time. Let’s start with a few real examples of Google Ads campaigns — a service formerly known as Google AdWords — and then throw in some pro tips for succeeding with your own search engine marketing (SEM) strategy. By the time we're done, you'll be an expert. AdWords Examples New Breed Marketing: what is inbound marketing Nettitude: cybersecurity Rock Content: content marketing course Destination Canada: cheap holiday destinations FM Training: LEED certification...