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Google Posts: The Free and Simple Way for SMBs to Leverage Local Search

Google Local SEO
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Google Posts: The Free and Simple Way for SMBs to Leverage Local Search In 2019, nearly one-third of online consumers in the U.S. used the internet on a daily basis to search for local businesses. And as of 2021, Google had 86.6% of the market share of search engines — meaning, getting noticed on Google is an effective way to boost business volume and find new customers. To help companies reach prospective consumers, Google introduced a feature called My Business Posts. It allows businesses to share relevant information that appears within Google Search and Maps results themselves, rather than taking users to a new webpage. Despite their potential benefits, however, Google My Business Posts haven’t seen significant uptake from brands. Do a quick Google search and you’ll find a My Business Help page along with a host of questions like, “Do Google Posts work?” or “Do businesses really use Google Posts?” In part, this lackluster uptake stems from the ubiquity of Google and our own familiarity with these posts — many businesses assume that Google’s algorithms will pick and place relevant data automatically. In actuality, companies need to create and schedule their own My Business Posts. Here’s what you need to know about the best-kept secret of local SEO — and how to make My Business Posts work for your brand. Source When crafting your Google Posts, you’ll have ample opportunity to grab your audience’s attention. You can describe your offer, product, or event in up...