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Google Maps Marketing Strategy: The Ultimate Cheat Sheet

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Google Maps Marketing Strategy: The Ultimate Cheat Sheet When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information. I’m not alone in my preference for Google Maps, as it is six times more popular than other navigation apps. Given its popularity, it’s critical you optimize your business to appear in Google Maps search results. In this piece we’ll cover the basics of Google Maps marketing, best practices for optimizing your Google My Business for search results, and marketing tactics you can employ to improve your local SEO.   Google Maps marketing is beneficial for large and small businesses alike, especially because of Google Maps Local 3-Pack. Local 3-Pack is the first three businesses shown in search results that Google considers to be most relevant based on a user's current location or the location where they’re searching. The image below is an example of a Local 3-Pack for a restaurant query in Cambridge, MA. These three businesses are what Google considers to be most relevant based on the search query and the location where the search is being conducted. You can think of it like this: if your Google Maps marketing strategy is focused on optimizing your Google My Business profile for search results, Google will take note of this and show your business in the...