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16 Best Ways to Increase Content Reach [+Free Content Reach Kit]

Content Marketing, Free Marketing Software, Inbound Marketing
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16 Best Ways to Increase Content Reach Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content. Repurposing content doesn’t have to feel redundant or boring. In fact, with a few great strategies, old content can gain a fresh new perspective and reinforce critical points. This article will go over a few ways that businesses can reinvigorate their old content while increasing their potential reach. Content Reach Examples Here are some great examples of content that reaches, engages, and delights a large audience. 1. State Farm Have you ever heard of “Jake from State Farm”? I'm sure you have. He’s been featured in nationwide State Farm commercials, blog posts, memes, and videos — State Farm hit gold with this idea. The insurance giant's content reach consists of the repurposed use of “Jake” in new and inventive ways. This includes creating intriguing storylines that mix plausible life situations with the use of its insurance policies. Customers can see themselves in the everyday interactions Jake has with his customers. Image Source 2. T-Mobile T-mobile’s Newsroom constantly makes old content new again. The brand's Loyalty Program, T-Mobile Tuesdays, for example, has been around for five years. The content strategy involves images, videos, app links, and articles that strive for engagement through consistency and fun contests, polls, and incentives. The...

How Much Should Your Marketing Team Budget for 2021? [By Industry]

Free Marketing Software, marketing budget
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How Much Should Your Marketing Team Budget for 2021? When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project — that my team would be thrilled to hear these ideas. Which they were. But they were also cautious, and one of their biggest concerns was, "Okay, this sounds great … but how much is it going to cost?" Ultimately, being a successful marketer isn't just about thinking strategically. It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth. What's a typical marketing budget percentage? As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% of total company-wide budget — a slight decrease from the 12.6% marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. (It's important to note, we saw record-high marketing budgets over the course of the pandemic as companies relocated some budget towards digital marketing strategies, rather than more offline tactics.) Gartner's 2020...