How to Use Facebook Live: The Ultimate Guide Since its debut in 2016, live streaming video has exploded in popularity. In fact, 82% of people would prefer a live video over reading a social post. It offers the opportunity to forge a more authentic and valuable connection with audiences. It’s no secret that livestreaming has taken off in a major way. In fact, the total number of hours watched on major streaming platforms grew 99% from 2019 to 2020. Facebook users have eagerly been taking advantage of the popularity of live streaming. Now, one in every five videos on Facebook is live. In this post, we'll walk through: How to broadcast on Facebook Live via your mobile device How to go live on Facebook from a desktop How to analyze your live video's performance Tips and tricks for getting the most out of the platform Facebook Live is a feature of Facebook that lets users livestream directly to the social network platform. Viewers can react, share, and comment during the stream. A recording of the video is also published to the page or profile so it can be watched again later. Why are marketers getting so excited about Facebook Live? Because it's a fun and fairly simple way for them to use the power of video to communicate their brand stories and build authentic relationships with fans and followers — in real-time. However, for such a simple concept, Facebook Live has a...

8 of The Best Facebook Groups We've Ever Seen Facebook Groups are nothing new to the marketing world, but they present a variety of interesting business opportunities. They're an excellent place for two-way communication between businesses and customers. And if a Group is public, it's a great place for prospects to learn about your brand, products, mission, and current customers as well. Ultimately, Facebook Groups give businesses the chance to engage with their audience in a more meaningful and authentic way than they ever could using their Page. Here are eigth Facebook Groups that are crushing it to help inspire your future Facebook marketing strategy. The purpose of this list is to provide you with the business and marketing inspiration you need to create, maintain, and manage a Group that your prospects and customers love. 1.HubSpot Academy Content Marketing Pros Members: 27.1K HubSpot Academy's Content Marketing Pros Group is a private group — meaning, members need to request to be a part of it. Once in the group, members can share ideas about content challenges and projects they're working on as well as how they're using or plan to use HubSpot in order to help them with those challenges and/or projects. Members can share details about courses they've taken and how they've applied the lessons learned to their content marketing roles. They can also list ideas for courses they would like to see HubSpot Academy produce...

12 of the Best Facebook Post Ideas for Facebook Lead Generation Most marketers know that Facebook is more than just another social media platform. It's an essential business tool for companies of every size and industry. With a daily active user base of over 1.8 billion (98.3% or 1.73 billion of which are on mobile alone), you know Facebook can help you reach new audiences you may otherwise have been unable to get. Facebook can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. But what about using Facebook for lead generation? Attracting new leads using Facebook — leads that might eventually turn into paying customers — is one of the most intriguing reasons to use Facebook marketing. However, many marketers still fail to use Facebook to source leads. You'd be losing out on reaching thousands or millions of potential customers if you're one such marketer. Even if you're currently generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. And that’s why we created this guide. To make sure we're all on the same page, let's start with what a lead is (and isn't) and the two types of leads you can generate on Facebook. What is a Facebook lead? A lead is a person who has indicated an interest in your company's product or services by giving you their information in some way....

How to Get Your Facebook Ad Approved Facebook ads can generate awareness, bring in leads, and convert prospects … but only you can get them approved. In our 2020 "Not Another State of Marketing Report," we found that more than one in three marketers listed Facebook ads as their best performer in terms of ROI. That's a higher ratio than Google Paid Search or Instagram.   Over 3 million businesses used Facebook's advertising platform in 2020 and 78% of American consumers say they've discovered products on Facebook in the past. Whether you're already one of them, or if you're just getting started on Facebook advertising, understanding Facebook's ad approval process is paramount to success. Below, we identify the common causes for rejection, what you can do if your ad is rejected, and some best practices to follow to ensure success. How to Get a Facebook Ad Approved In theory, Facebook's approval process is straightforward: Submit an ad that adheres to Facebook's advertising guidelines. New and edited ads will both go through the same review process. Facebook reviews ads using a combination of bots and manual reviewers. Your ad is either approved or denied. You'll be notified when the decision is made, and ads that were approved will go live. However, the review process in step two can seem like a bit of a black box. What points do Facebook's approval team take into account while doing reviews? How long will this process take? Let's take a...

41 Facebook Post Ideas for Businesses Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. The channel is also a great platform for businesses, as many consumers report using it to interact with the brands they enjoy. In fact, in a recent HubSpot poll, 51% of respondents reported primarily using Facebook for product research. Given this, it’s essential to understand how to leverage the platform to meet your business needs. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and generate engagement. Why should businesses post on Facebook? The decision to post on Facebook should depend on your business’s individual marketing goals, but we’ll outline some benefits below. Firstly, in Q4 of 2020, Facebook reported almost 1.85 billion daily active users on the platform, which means that segments of your audience are likely already using the network. When your audience discovers you’re on the platform, you can work to develop a community of like-minded consumers and deepen the connection they have to your brand. When you engage with them, you’ll learn more about their likes and interests, making it easier for you to create content they’ll enjoy and interact with. Also, maintaining a Facebook profile is a great way to show your audience that you’re active and in business. As most users use...

21 Ways To Get More Followers on Facebook On social media, your follower count gives you an idea of your brand awareness and reach. That's why gaining followers is often an important goal for brands, especially as they scale. So, how do you gain followers? We know buying them doesn't work because it rarely translates to engagement. The good news is that there are at least 20 ways to gain them organically. Let's cover them below. 1. Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. A robust strategy gives your team direction and a playbook from which to develop new ideas. It also helps you assess your performance from the right lens. When developing your playbook, here are a few questions to consider: What does success look like? What does our audience want to see? How should we engage our audience? What tactics are our competitors using on Facebook? Once you are clear on your approach, it will be easier to explore the growth methods outlined below. 2. Post often. Your posting schedule is undoubtedly linked to your followers. Why? The more you post, the more visible you are to your target audience and the more likely you are to reach new users. Here are two tools to streamline your publishing process: A content calendar – This is used to plan out what content...

How 7 Brands Use Facebook Stories for Business Whenever a new feature comes out on social media, I am usually a late adopter. Back when Instagram launched Stories, a worthy Snapchat opponent, I thought, "Hm, I don't know about this." Perhaps it's because change, even if slight, is uncomfortable or just because I'm naturally a cautious person. But here we are a few years after its launch and I barely look at my newsfeed. Where am I? You guessed it, endlessly swiping through Stories. The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Get inspired by these eight brands. Examples of Facebook Stories for Business A Look Behind the Scenes Back when Facebook only allowed brands to publish posts, brands were probably more selective about their content, knowing it would stay there permanently. Now that Facebook Stories is here, brands can have a little bit more fun with what they post knowing the content will only be available for the next 24 hours. That's why behind-the-scenes content is perfect for Facebook Stories. It's not necessarily important enough to be featured on the news feed but it can be a great way to create some buzz around an upcoming release.In this example, Woven Nook, a home decor company, posts a Story to tease an upcoming project. The Story allows the brand...

How to Embed a Facebook Feed On Your Website Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing. The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. But high engagement rates are easier said than done. One opportunity to increase engagement on your business' Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site. Here, we'll explore how to embed a Facebook feed on a website. Whether you host your website on HubSpot, WordPress, Squarespace, or Wix, we've got you covered. How to Embed a Facebook Feed on a Website 1. HubSpot If you want to embed a Facebook feed on your HubSpot-hosted site, it's incredibly easy to do. 1. First, go to Facebook's Plugin Page. 2. Copy-and-paste your business' Business Page into the "Facebook Page URL" box. 3. Then, adjust the width and height to suit your preferences depending on your website and placement. Once you've adjusted the timeline, click the "Get Code" button. 4. Switch to the IFrame tab, and copy the custom module. 5. Next, open the Editor tool on your HubSpot Landing Page, and select "Source Code". 6. Now, paste your IFrame code into the Source Code section of your page. Then...

7 Effective Ways to Promote an Event on Facebook  An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business. Fortunately, an event doesn't have to be expensive. You can set up virtual events and webinars with Facebook Live for free, or create small events at your company's physical location to encourage new local visitors. Of course, one of the biggest challenges when hosting a Facebook event is spreading awareness of the event to both new and existing audiences. If you're going through the trouble of hosting an event, you want people to show up — and, better yet, you want people to continue spreading the word about your business even after the event is over. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. How to Promote an Event on Facebook To demonstrate how to effectively promote an event on Facebook, let's walk through an example. Let's say I recently started a business — Caroline's cupcakes — and I want to host an event to drive new traffic to my...

Facebook Lookalike Audiences: What Marketers Need to Know If you've ever been in charge of running ads for a business, I'll bet you've wondered how to get cold audiences to interact with your ads. It's the age-old problem of online advertising. With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to use lookalike audiences. Don't worry if you've heard of this concept, but have been slightly worried about getting started with the process. I know I thought the process would be more complex when I was working at an agency. Lucky for us, it's actually really simple. Below, let's learn everything you need to know to get started with Facebook lookalike audiences. So, how does it work? How does Facebook create lookalike audiences? Well, Facebook will look at your custom list of people (called a source audience), then match emails with those Facebook profiles, and then find users who have similar interests or are in a similar demographic. With a lookalike audience, you can reach a cold audience that is highly targeted (reaching only the top 1% of people who most closely match your custom list) and more likely to convert than other audiences because they're similar to your warm audiences. When you create a lookalike audience, you'll be able to maximize your reach and improve your cost per acquisition for new leads since you're targeting warmer audiences. Additionally, when Facebook is creating the lookalike audiences...