3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads
Facebook Advertising3 Tips for Creating Powerful Ads, According to Meta's Director of Ads
Facebook is an undeniably powerful platform for advertisers.
In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it.
Additionally, Facebook has proven to be the social media platform that generates the biggest ROI.
But getting started on Facebook advertising can be intimidating — particularly with a limited budget. You don't want to waste all your ad spend before you've identified a strong, effective long-term advertising strategy.
Here, I sat down with Tarcisio Ribeiro, Meta's Director of Ads, to discuss his three tips for getting the most out of your Facebook ad strategy. Let's dive in.
Tips for Creating Powerful Facebook Ads, According to Meta's Director of Ads
1. Keep it simple.
When you're first getting started with Facebook ads, you might feel overwhelmed by the amount of options available. For instance, you can create a boosted ad, a video ad, a poll ad, or a carousel ad (to name a few).
Ribeiro advises against getting too complex when you're first starting out. As he puts it, "One challenge I've seen with new Facebook Ads users is that they see the numerous capabilities we have in our Ads Manager, and without fulling understanding how everything works, they try to play with everything. As a result, they end up wasting money because they're either not being targeted enough, or they're using the wrong capabilities."...
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