How to Create an Email Newsletter People Actually Read
Email Newsletters, Team EmailHow to Create an Email Newsletter People Actually Read
You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!
Suddenly you're "volunteered" to do it. And you've got to make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.
I’ve been in that situation before, and I was terrified. Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. In this post, we'll teach you how to create an email newsletter your customers will enjoy reading.
Want to ace your new email newsletter project, or rejuvenate an old one? Beloware 10 things you need to make sure to do. And if you're looking for some inspiration, here are some awesome email newsletter examplesyou can check out.
1. Review successful newsletter examples.
Where do you start? Before you get started creating an email newsletter, look at some examples in (and outside of) your industry. We've compiled a list of dozens of our favorite email newsletters into an ultimate lookbook.
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2. Evaluate whether or not you need an email newsletter.
I know it can be kind of scary pushing back on your boss...
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