How HubSpot's Email Team is Responding to iOS 15 As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we can't get them to open an email, we can't get them to click and move further along the buyer's journey. With the rollout of Apple iOS 15's new privacy protection features, our open rates are in jeopardy. But is that a bad thing? Let's start with some information about how this new feature will work. How Apple's Email Privacy Protection Feature Works After updating an iOS device to iOS 15, upon opening the Apple Mail app you will see a popup asking whether you'd like to "Protect Mail activity." If you select the “Protect Mail activity" option, Apple will first route your emails through a proxy server to pre-load message content, including tracking pixels, before it makes it to your inbox. What does that mean for you? According to Apple, “Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. And it prevents senders from seeing if and when you’ve opened their email.” What does this mean for email marketers? Mail privacy protection affects any email opened from the Apple Mail app on any device, no matter which email service is used such as Gmail or a...

Best Mailing List Software to Improve your Email Marketing Strategy When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I'm pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter and I'm surprised at how brands segment me into a list that's so accurate. Email lists are an essential aspect of any marketing strategy since they enable marketers to target the right subscribers and grow leads. An example of this would be segmenting blog subscribers and only sending specific blog posts to that list based on criteria you establish such as their interests or past purchases. To personalize marketing emails and improve ROI, email list management is a crucial step in marketing efforts. It can help your team generate leads while simultaneously creating a more delightful and personalized customer experience. Mailing List Software Using mailing list software or other email management tools is an easy way to segment your audience, send targeted emails, and analyze email metrics that matter most to your team (CTR, subscriber count, etc.). Often, mailing list and email management tools provide robust insights and suggestions on how to improve ROI through email. To save you the hassle of researching the best software tools for email list management, we've done the heavy lifting for you. Take a look at the best email list management software tools below. 1. HubSpot Email...

How Apple's iOS 15 Could Impact Email Marketers As one of the HubSpot Blog's email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you're sending emails at the most engaging time of day, or your subscribers are eagerly waiting to get your content in their inbox. When it's low, it signals that your email subscribers might not even be reading your content. But, now, the way email marketers leverage open rates could change with Apple's recently announced iOS 15 privacy features. At Apple's Worldwide Developers Conference in June, the company announced a rollout of a handful of new iOS 15 privacy features that will include: Mail Privacy Protection (Free): According to reports from Litmus, those with early access to iOS 15, and other tech journalists, Apple Mail will allow users to opt in to mail privacy features that mask IP addresses and block third parties from tracking email opens or other IP data. iCloud+ (Subscription): An iCloud subscription with additional privacy features including a VPN-like Private Relay feature, which prevents sites from tracking Safari users who opt-in and allows users to see which websites they're sending information to. Hide My Email (within iCloud+): An email address-cloaking feature that enables users to give sites a "fake" email address. While promotional emails sent from the brand to the fake address will still go to someone's inbox and shouldn't impact important communication,...

7 Features You Need in a Bulk Email Service When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report, for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance. That's where a bulk email service can come in. Discover the key features you should find in a bulk email service and the top providers in the market. A mass email service helps you reach a large audience and nurture them one email at a time. In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. While traditional advertising methods, such as print ads and direct mail, can have high return on investment (ROI), it can be difficult to understand how consumers are interacting with your materials. With a bulk email service, you can find out what attracts consumers and what elements lead to higher conversions. Furthermore, many bulk email services offer automation tools – think workflows and sequences – to help you move leads down the funnel and retain your current clients. Using a personal or business email can work in the first few months...