7 Email Cadence Best Practices for Better Email Marketing Campaigns
Email Marketing7 Email Cadence Best Practices for Better Email Marketing Campaigns
There's much more to email campaigns than drafting up some copy and hitting send.
One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts.
Let's take a deeper dive into what an email cadence is and establish the fundamental principles of structuring a successful one.
The success of an email campaign can hinge upon the effectiveness of its cadence.
If your cadence is too intrusive, obnoxious, or directionless, you can lose out on opportunities to guide leads through their buyers' journeys. If potential customers feel pestered or confused by constant, irrelevant newsletters and promotions, they probably won’t stick around to hear what you have to say.
Email Marketing Frequency
In a recent HubSpot Blogs survey of 300 marketers, a whopping 95% reported their email marketing strategy was effective in 2021. Let's take a look at where (and when) they're finding success.
When it comes to frequency, here are a few stats to know:
Emails sent on Monday, Tuesday, and Wednesday get the most engagement.
Marketing emails sent from 9 a.m. to 12 p.m. on Tuesday garner the most engagement, followed by Monday and Wednesday at the same time.
The weekend is a dead...
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