How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
Email MarketingHow to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
Email marketing has come a long way in the past few years. More than 306 billion emails are sent and received each day. How can you write something that stands out?
The exciting aspect of that is that simplicity cuts through the noise. A well-written, plain-text email can perform just as well (if not better) than a highly-designed email with tons of bells and whistles.
In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening your messages. Or worse, they’ll unsubscribe.
So, how do you write a great marketing email? It all comes down to a few copywriting best practices.
Next time you draft a message for a lead nurturing campaign or just a one-time email send, ask yourself whether your copy meets these guidelines first.
What Makes a Good Marketing Email
Our data shows that 77% of marketers have seen an increase in email engagement over the last 12 months.
The eyeballs are there, so there’s an opportunity for marketers like you to hone your skills to write good marketing emails.
Good marketing emails contain concise, targeted, and segmented copy that speaks to the brand’s voice and addresses possible customer concerns. While this seems like a big undertaking, we’re here to help you.
10 Email Copywriting Tips for Writing Better Marketing Emails
We'll start with copywriting tips for better subject lines, followed by copywriting...
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