Your Email Engagement: 10 Ways to Get More People Reading & Clicking Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons, read on for 10 tips that will give your messages a boost. Table of Contents What is email engagement? 10 Ways to Improve Email Engagement What is email engagement? Email engagement is the measurement of interactions your emails receive. These interactions are measured using certain email engagement metrics including open rate, click-through rate, subscribes and unsubscribes, and conversion rate. Tracking your email engagement can help you understand whether or not your email marketing efforts are effective. If your email isn’t reaching the goals you set, there are a few proven ways to increase your engagement rate. 10 Ways to Improve Email Engagement 1. Always send a welcome email. The first email you send to a customer is usually a welcome email. The average open rate for a welcome email is 50%, which makes it much more effective than regular newsletters. If we bear in mind that 76% of people expect a welcome email immediately after subscribing to your list, it’s clear that this email is an important message, so be sure to make the most...

What Is An ESP? Everything You Need to Know About Email Service Providers Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively unintrusive way (especially compared to phone calls), is essential to increasing your sales, customer engagement, and retention. These emails keep you top of mind with customers and improve brand awareness. While it may seem simple enough to use your regular email system in the beginning when business is small and clients and prospects are few and far between, the thought of sending individual emails to people when you have a large contact list is time-consuming and unnecessary. In order to handle the volume of emails you’ll be sending out, you need to enlist the help of an email service provider (ESP). Email Service Providers An email service provider is software that allows you to send email campaigns to a list of subscribers. It is a set of tools for email marketing that stores email addresses and sends emails. However, depending on your needs, ESP companies offer a variety of different functionalities to help you achieve your goals. Some of these can include: Email and marketing automation Lead capture forms A/B testing for email subject lines and email...

2022 Email Marketing Benchmarks Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective. Only 2.7% said it was somewhat ineffective, and less than 1% said it was very ineffective. Now that you know a sound email marketing strategy can help you reach your broader marketing goals, how exactly can you strengthen your marketing tactics to see the best results? To improve your email marketing metrics, here are some useful email marketing benchmarks we gathered from a survey we conducted among hundreds of marketers. Most Important Metrics for Effective Email Marketing When we asked marketers which metrics were the most important in measuring the effectiveness of an email campaign, the majority included click-through rate, open rate, and conversion rate in their answers. Click-Through Rate In email marketing, click-through rate (CTR) is calculated by the number of subscribers that have clicked on at least one link in the email campaign. And 35.9% of the marketers we surveyed said improving it is one of the biggest challenges they face with their email marketing efforts. If you're struggling to boost your CTR, the following email marketing...

How to Bypass the Toughest Email Spam Filters Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales.  In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI — making it an incredibly effective tool for generating revenue.  But nowadays, our consumers are overloaded with emails and often suffer from email fatigue, leading them to delete or ignore most emails they receive. Worse still, that's if they even receive your email in the first place. Fortunately, the folks at TinyMCE, a rich-text editor often used to craft emails, put together this handy checklist with HubSpot to help you get past the toughest spam filters ... and then engage your audiences once you're through. Take a look, or click here to see TinyMCE's full, immersive page focused on bypassing email spam...

7 Email Cadence Best Practices for Better Email Marketing Campaigns There's much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get the right emails to the right customers at the right time, you can get a lot of mileage out of your email marketing efforts. Let's take a deeper dive into what an email cadence is and establish the fundamental principles of structuring a successful one. The success of an email campaign can hinge upon the effectiveness of its cadence. If your cadence is too intrusive, obnoxious, or directionless, you can lose out on opportunities to guide leads through their buyers' journeys. If potential customers feel pestered or confused by constant, irrelevant newsletters and promotions, they probably won’t stick around to hear what you have to say. Email Marketing Frequency In a recent HubSpot Blogs survey of 300 marketers, a whopping 95% reported their email marketing strategy was effective in 2021. Let's take a look at where (and when) they're finding success. When it comes to frequency, here are a few stats to know: Emails sent on Monday, Tuesday, and Wednesday get the most engagement. Marketing emails sent from 9 a.m. to 12 p.m. on Tuesday garner the most engagement, followed by Monday and Wednesday at the same time. The weekend is a dead...

How To Improve Your Emails With a Handwritten Signature Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers.  However, the popularity of email marketing means you have to work harder to stand out among competitors. It’s not enough to just write great content. You have to make your emails feel personalized and look professional too.  We’ll show you how you can create a handwritten signature for your emails to give them an extra human touch. Why You Need a Signature Of the billions of emails sent and received every day, more than half of them are spam. As a professional, you want your emails to look trustworthy and credible so customers don’t discard them.  Creating a high-quality, handwritten email signature helps you build trust with customers. You can also use the signature to reinforce your brand identity, evoke professionalism, and add a personal touch. You can create a handwritten signature in five straightforward steps. Let’s dive in.  1. Go to a signature maker website. To create a handwritten signature, you need to use an online tool. The good news is that several websites like Signature Maker and Create My Signature digitize your cursive signature for free. If you want your signature to match your brand colors and style, look for a tool where you can customize...

Send Your Clients A Birthday Email That's Sure to Get Engagement Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It’s also fun to watch the birthday offers roll in Free dinner at our favorite restaurant? Yes, please. Free ice cream at the best ice cream shop in the city? Don’t mind if I do. 25% discount on our preferred brand of makeup or beer? Where do I pay? Thankfully, receiving a birthday wishes email from your favorite businesses isn’t just good for the consumer. It’s also great for the business. Happy Birthday Emails A happy birthday email is an automated marketing email that is sent out on or near a customer’s birthday. While these emails celebrate the “personal holiday” and give the customer a special offer to help sweeten their day, they are actually designed to increase customer sales and retention. Benefits of Sending a Birthday Wishes Email As we mentioned earlier, birthday emails benefit the business as well as the customer. There are a variety of reasons to send a birthday email including: Staying top of mind with your customers Reminding potential customers that you exist and likely have the solution they need Showing loyalty to existing customers and subscribers Garnering goodwill that will likely lead to word-of-mouth marketing and referrals...