How to Create a Professional Email Address News flash -- your email address from high school won’t cut it in the real world. Even if “baseballbro25@aim.com” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and prompt any recruiter or hiring manager to press delete. That said, there’s probably at least one person who has the same name as you, so the email address with just your first and last name has most likely been taken by now. Fortunately, though, a professional email address isn’t limited to just your first and last name. There are plenty of ways you can choose one that any recruiter or hiring manager would consider professional. 1. Choose your email host. When you first get started with your business, you're going to purchase a domain and hosting site. One way to create a business email address is to look for the hosting package that includes business email. It's usually an additional cost, but many users choose to set up their business email this way because of the ease. If you choose this way of creating a business email, you'll need to go to your hosting site and set up your email. Usually this means going to the "Email" section of your hosting site and choosing an email (tips and examples below). However, another way to set up email is to go through G-Suite instead of your hosting platform (this is what we do at...

10 Email Preview Tools For Different Inboxes You know the expression, "What you see is what you get"? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won't render. If this happens, you could damage your credibility and lose subscribers. Regardless of the email provider, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. That's why it's important to make sure that you test your emails before you send them. In this post, we'll discuss the best free and paid email preview tools you can use to make sure your emails look great on every provider. 1. HubSpot Free Email With HubSpot's free email marketing software, you can preview your HubSpot emails in more than 30 different email clients. This email preview tool will check for missing images, colorblind accessibility, personalization tokens, or even RSS-to-Email campaigns. One of the main benefits of this tool is that it's combined with your email marketing software. This means you don't have to leave your email builder to preview your email. You can create beautiful emails without a designer, while also testing your emails. 2. SubjectLine.com Testing the visual design of your emails is important....

What You Need to Know About DKIM Authetnication Have you ever really explored the depths of marketing emails you receive? If you haven't, you're not alone. I hadn't either until yesterday. However, by exploring the details of email marketing messages, I've been able to find spoofed or phishing emails. Take this marketing email I received, for example. If I look at the original message, I can search for a specific component that proves the message's legitimacy: What I'm looking for is a DKIM authentication, which proves that an email hasn't been altered on its journey from the sender to an inbox. When I learned about DKIM authentication, my life — and my inbox — changed forever. So in this post, we're going to talk about the glory of DKIM and why you need to apply it to your own marketing emails. What is DKIM authentication? When we talk about DKIM, we're talking about a method for email authentication. It's a tool for making sure your email marketing efforts are presented as safe and legal to subscribers. DKIM enables subscribers to review an email sender to make sure it's legitimate. A simple way to do this from the sender's standpoint is to provide a verified email signature in the header of an email, like so: This signature, notated with "signed-by," tells the email receiver who sent the email. The hyperlink included from the sender takes the recipient to the official website of the sender —...

The Top 13 Best Email Marketing Services in 2020 Email marketing isn't dead — in fact, it's far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer's tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It's also extremely cost-effective — some studies show an ROI of up to 4,400%! Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) to help you identify qualified leads, nurture those leads, and close more deals. Many of these tools not only offer email support, but they may also help you organize and store contact information in your CRM — this helps you keep all of your data in a central location for members of your marketing, sales, and service teams to reference down the road. But with so many email marketing tools available today, where should you start? Which tool meets your business' unique needs, and how can you differentiate one tool from the next? We'll answer those questions and more in this guide to email marketing services — let's dive in. Before we look at the best email marketing services...