How to Craft the Perfect Email for Every Stage of the Buyer's Journey Collectively, 103 trillion emails are sent worldwide every year … that's not a typo. And 58% of people check their email before doing anything else online. It's no secret that email isn't dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look. There's a reason 81% of businesses rely on email marketing for customer acquisition — the impressive return on investment (ROI). Image Source We all know it's important. Yet many marketers get lost in the trillions of emails floating through cyberspace. While there's no such thing as a perfect email strategy, it's important to consider the thought process of users at each stage of the buyer's journey along the way. What kind of information are they looking for? Why should they trust you? What's going to help them the most, right this second? If you're not sure, don't worry. You're in the right place. Keep reading to learn how to answer these questions and start delivering the right emails at the right time for your audience. By the end, you'll know what to offer, when to send your emails, and how to stand out in an endless sea of email oblivion. What is an email funnel? An email funnel is an automated campaign or series of emails that guides your audience from one stage of the buyer's journey to the next. Each email's job is to...

19 Examples of Brilliant Email Marketing Campaigns On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether. But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends. How to Create an Effective Email Marketing Campaign Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Here are four steps you should follow to create an effective email campaign. 1. Use a comprehensive email builder. The first step to creating an effective email marketing campaign is to use the best email builder. There are several options depending on your needs, including HubSpot, MailChimp, and Constant Contact. With a comprehensive email builder, you can create, optimize, and personalize your own email campaigns without needing any technical or graphic design experience. 2. Include personalization elements in the copy and excellent imagery. Marketing emails need to be personalized to the reader and filled with interesting graphics. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand...

What's The Best Time to Send Email Campaigns? (Research-Backed) Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email. Timing isn't everything in email campaigns, but it's a huge thing. There's no use in spending hours on a perfect campaign your subscribers won't open. So, it's imperative to get timing as right as possible. Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of other factors contribute to a good email campaign, there's one factor that makes or breaks it, and that's the time you send your email. To illustrate this, think about when you typically check your emails and open campaigns. For me, I check my emails twice before 10 a.m. Once when I wake up, and once when I get to work. By looking through the timestamps of my email subscriptions, I saw that out of 25 marketing-related emails, 23 of them were sent between 8-9:30 a.m., when I typically open them. As a marketer, this information keeps pretty consistent with prior research. For instance, Wordstream found that sending email campaigns before 10:30 on Thursdays yields 25% CTR, as opposed to Tuesdays at the same time, which earns a...