How to Craft the Perfect Email for Every Stage of the Buyer’s Journey
Email Marketing CampaignsHow to Craft the Perfect Email for Every Stage of the Buyer's Journey
Collectively, 103 trillion emails are sent worldwide every year … that's not a typo.
And 58% of people check their email before doing anything else online. It's no secret that email isn't dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look.
There's a reason 81% of businesses rely on email marketing for customer acquisition — the impressive return on investment (ROI).
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We all know it's important. Yet many marketers get lost in the trillions of emails floating through cyberspace.
While there's no such thing as a perfect email strategy, it's important to consider the thought process of users at each stage of the buyer's journey along the way. What kind of information are they looking for? Why should they trust you?
What's going to help them the most, right this second?
If you're not sure, don't worry. You're in the right place.
Keep reading to learn how to answer these questions and start delivering the right emails at the right time for your audience. By the end, you'll know what to offer, when to send your emails, and how to stand out in an endless sea of email oblivion.
What is an email funnel?
An email funnel is an automated campaign or series of emails that guides your audience from one stage of the buyer's journey to the next. Each email's job is to...
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