What is a Flash Sale in Ecommerce? 6 of Our Favorite Examples
EcommerceWhat is a Flash Sale in Ecommerce? 6 of Our Favorite Examples
Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases.
Sound manipulative? Shoppers enjoy the benefit of getting a product they want at an irresitible price. Countless ecommerce retailers use this promotional pricing strategy to generate sales with plenty of success.
In this post, you’ll learn everything you need to know about creating profitable flash sales and see examples from real ecommerce brands.
To illustrate the effect of a flash sale, let’s take a look at one example. Let’s say an artist who you only slightly like is playing in your city this weekend. Even though you only like that one song, you feel compelled to get dressed up and head over to the venue because your 10th favorite band is in town.
Or perhaps Trivia Night has rolled around once again, and even though you would rather stay home, you go out anyway because all your friends will be there and you don’t want to feel left out. What do these scenarios have in common? FOMO. The fear of missing out.
Flash sales capitalize on this psychological phenomenon to capture qualified leads and drive impulse buying decisions.
The best-known flash sale event of the year is Black Friday (and the following Cyber Monday). In 2021, Black Friday/Cyber Monday sales topped $14.04 Billion and $10.7 Billion respectively. For most businesses, this...
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