How to Send Effective Order Confirmation Emails [Examples + Template]
Ecommerce MarketingHow to Send Effective Order Confirmation Emails
Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more eyes on your brand.
Beyond brand-building, email confirmations bring peace of mind to your valued customers by verifying that a transaction on your website was successful. Without this confirmation, your customers may feel confused. The consequence is a shaky brand experience and potentially an increase in inquiries for your customer service team.
Let’s explore how you can optimize your confirmation emails with actionable examples and templates. In this article, you’ll explore:
Confirmation Email Best Practices
Order Confirmation Email Template
Order Confirmation Email Examples
How to Create and Send Order Confirmation Emails
Order Confirmation Page
Confirmation Email Best Practices
Many confirmation emails are part of a workflow. Once a customer completes a transaction, an email automatically comes out recapping what they bought. Even though this email follows a formal structure, there are still best practices your brand should implement.
For instance, it's critical your order confirmation email be:
Mobile-friendly. Many recipients will check their email on their phones to see whether an order was processed.
Skim-able. Many customers are on-the-go and don't have time to read dense text. If you have important delivery information you'd like to include, consider linking to it instead of including it in the body text.
Provides an email...
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