My Blog My Blog

How to Turn a Case Study into a Customer Success Story [+ Tips from HubSpot Marketers]

Customer reviews and testimonials
/by
How to Turn a Case Study into a Customer Success Story Expression, passion, style, persuasion, authenticity. These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study, they might feel a daunting rise of tediousness, or perhaps writer's block. In this article, we’ll dive into each step you need to take to create an engaging customer success story and convert leads. Why should you tell a customer success story? Case studies are more than proving your company's achievements. Through eloquence and thoughtfulness, you can demonstrate your product or service's power by telling a real story. Think about it: Real customers use your product. Real employees deliver successful projects. Real customers, real professionals, real people. What does that look like? Well, it's educating a prospect through a thoughtful perspective, and answering the following questions: How did the client feel at the beginning versus the end? What struggles did the project manager face? How did they feel when they overcame them? These questions will help you pull the key sections of your story and craft together a compelling piece of content. Turning a Case Study into a Customer Story 1. Find the right client. To get started, ask your project management or sales team about their latest projects and which one stood out....