What is a Content Management Workflow? Why You Need One in 2022
Content PlanningWhat is a Content Management Workflow? Why You Need One in 2022
Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage is done. You can’t go back and prep the pan after the fact.
Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to your consumers, you are running a lot of risks. You must first edit and fact-check the content before publication and distribution. Readers become disinterested or upset at careless, incorrect content. And once the information is out there, it is nearly impossible to recover.
Having the right people in place on your content team is not enough. To create quality content every time you post, your company needs to outline its processes in a content workflow.
In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business.
Strategists, writers, editors, and managers are people you would have on your content team. Their tasks, seen in a workflow, include planning, writing, editing, publishing, and more; however, each function is not necessary for every content type.
Depending on the content type, your workflow will change. Businesses can publish various content like newsletters, blog posts, and social media posts. The content workflow is different for each asset. For example, compare the publication of a...
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