What is Content Governance? 4 Easy Steps to Create a Model in 2022
Content Marketing StrategyWhat is Content Governance? 4 Easy Steps to Create a Model in 2022
Without a content governance model in place, your content marketing efforts can seem scattered and chaotic, opening the opportunity for your audience to replace you with a competitor.
Content governance keeps your relationship with your customers thriving, and allows you and your team to more effectively focus on your content goals.
In this post, we’ll cover the topic of content governance — what it is, why it’s important, and how you can create a model for your business.
The goal of a content strategy is for your company to create meaningful and engaging content that aligns with your business objectives and drives consumers to a particular action. Content governance ensures that you have a definitive way for this content to reach them. Who creates the content? On what platform is it published? How will it be updated in the future? While these questions and their answers help shape content governance, its framework involves more.
Content governance is more than consumer-facing content. It requires preliminary and behind-the-scenes work seen in an asset like an editorial content calendar. Consumers don’t have access to your company’s content calendar; however, this is an irreplaceable tool to keep your company on track with its strategy. Style guides and content audits are other tools that assist with content governance but are unseen by consumers.
Content governance encompasses content sent to consumers and content that waits for them. It is not...
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