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What Is a CMS and Why Should You Care?

Content Management System
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What Is a CMS and Why Should You Care? There are a lot of acronyms in the business world to keep straight. SEO, CRM, SERP, CDN, and CMS are just a few important ones. CMS is particularly important, considering that more than 68 million websites are built with one. So what is it? CMS stands for content management system. It also may be the solution you're looking for to quickly make a website with limited technical knowledge and resources. In this post, we'll define what a CMS is and how it works. Then we'll look at how you can use a CMS to handle the infrastructure of your site so you can focus on creating exciting, delightful content that results in more conversions and leads. We'll wrap up by looking at some of the most popular CMS platforms on the market. Let's get started. With a CMS, you can create, manage, modify, and publish content in a user-friendly interface. You can customize the design and functionality of your site by downloading or purchasing templates and extensions, rather than coding. You can have multiple users working in the back-end of the same tool — and much more. You might be wondering how one piece of software does all of this. To answer that question, let's take a closer look at how a CMS works. How a CMS Works To understand how a CMS works, you first have to understand what it's like to build a site...

Your CMS Is NSFW

Content Management System
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Your CMS Is NSFW Marketers have a secret -- we hate our CMSes. Research from HubSpot found that the vast majority of marketers are unhappy with their CMS, with an NPS of -65. No, that’s not a typo. Let that sink in -- negative 65. What’s going on? When businesses are just starting out, website management isn’t prohibitively difficult. CMSes designed for very small businesses allow marketers to own their company’s online experience without a developer or IT team’s help. But as businesses grow, our needs -- and our organizations -- change. As we expand into new markets, launch new products, and introduce new brands, new challenges emerge. Marketing leaders must coordinate with developers and IT teams to manage their website’s ecosystem, while ensuring frontline teams can make content updates and build pages. Layered on top of these considerations are a plethora of new technical requirements: We need to connect our website with an ever-growing array of tools and technologies, via integrations, plugins, and custom development. We need to use roles, permissions, and content partitioning to create clean workspaces for our teams as they become more specialized. We need to ensure that site performance does not degrade as more visitors and more content expand our website’s footprint. We need to personalize a rich end-to-end online experience for all of our website visitors, with capabilities like membership logins for customers, contextual content for leads, and ungated content for customers. We need to be confident in...