My Blog My Blog

12 Tried-and-True Ways to Promote Your Blog Posts

Content Distribution
/by
12 Tried-and-True Ways to Promote Your Blog Posts The initial phase of starting your blog is one of the most fun and exciting parts of your journey. After pouring all that time and effort into the ideation process, researching your target market, and narrowing in on your niche — this is the part where your efforts begin to pay off. However, in order for your blog to be successful from the get-go, there are certain steps you have to take to lay the groundwork. That's right: There's research involved in this stage, too. If you don't have a good plan of action for the launch of your blog, things can fall apart during execution. Here, we'll walk you through a simple but thorough blog promotion checklist. Read on to learn about all the things you should have in place when you first go live with your blog, plus, what you can do to ensure your blog is successful for the long-run. Benefits to a Blog Promotion Checklist You might be thinking, "Haven't I already done enough planning and research? Let's get the ball rolling!" Yes, you have put a lot of hours into the blog already. But without a proper promotion plan, all that hard work will go to waste. Nobody wants to have a grand opening to crickets. By having a checklist to work with, you gain the following benefits: Less procrastination: It's easy to slip up once all the planning and research is done and go a...

How to Drive Traffic with Content Amplification

Content Distribution
/by
How to Drive Traffic with Content Amplification 61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can't wait to see the engagement you earn from your audience. And then … you don't get much. We've all been there, and the feeling of not connecting to your customers isn't great. So, what do you do when you create content you know your audience wants to see, but they aren't finding it? How do you raise traffic organically? The answer may be a method that you're most likely already using, but with a more expansive lens — content amplification. If you've shared a blog post on social media, or have done an ad campaign for your new product launch, then you're already familiar with content amplification. The strategy is used to raise traffic to your content. But how does content amplification work? Here, we're going to discuss everything you need to know. How to Use Content Amplification Before we get into the full details of content amplification, let's put some description to the phrase. Content amplification describes the method for using online platforms or channels to promote content. Marketers can use content amplification to boost ROI and brand awareness. Amplifying content is especially useful if one of your current goals is to boost the session times on your website or lower the bounce rate. When...