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10 Content Curation Tools Every Marketer Needs

Content Creation Resources
10 Content Curation Tools Every Marketer Needs "Curation" is one of those words that's always conveyed coolness to me. Take, for example, curating an art gallery, or curating music for a soundtrack. Cool, right? Content curation can be just as cool – and just as important. Where do you get started on content curation? In this blog post, you'll find an explanation of what it is, how it can serve your brand and a series of tools you can use at every experience level. What is content curation? Content curation consists of finding material relevant to your audience from a variety of sources and sharing it strategically through your communication channels. Say you’re a marketing agency. You could write a blog post with a roundup of top product demos and add some context on why you picked them. That list of demos would be curated by you based on what you believe your audience will find most valuable. So, now that we’ve answered, “What is curated content? ” Let’s get into the benefits of this approach. Benefits of Content Curation One of the biggest benefits of content curation is that it adds value to your audience. There’s so much information out there today and most consumers don’t have the time (or the desire) to sift through hours of content. That’s where you come in. You can figure out what matters most to them, find the content they care the most about and present it to them in a...