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Inclusive Language: How To Use and Promote It at Your Organization

Company Culture
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Inclusive Language: How To Use and Promote It at Your Organization Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging.  Using inclusive language, and having workplace conversations devoid of exclusive language, means employees are more likely to feel like they belong and can be their authentic selves at work.  Here we’ll explore what inclusive language is and provide examples to ensure you create an inclusive workplace and inclusive marketing material and 2022 and beyond.    To explore how you might promote inclusive language at your organization, I spoke with some experts at HubSpot who have first-hand knowledge of incorporating inclusive language into their processes, products, and overall team culture. For instance, Hannah Fleishman, who led the charge on updating HubSpot's Careers website to be more inclusive, told me, "Language has a big impact on our sense of belonging in the workplace. The challenge is, language is nuanced. The changes we should consider making to how we talk and write are often subtle." Melissa Obleada, an Associate User Experience Researcher at HubSpot, echoes this thought, mentioning, "Many of us don't realize that our language has additional meaning hidden between the lines. Certain words can imply a certain age, gender, educational background, social class, and so much more. We see this a lot in the ways many folks write job descriptions." Consider, for instance, the last time you were in a meeting and a leader...

17 Last-Minute Gift Ideas for the Marketer in Your Life

Company Culture, Daily
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17 Last-Minute Gift Ideas for the Marketer in Your Life The days remaining in 2020 are few, and 2021 is just around the corner — things you undoubtedly know already. But here's something you may have forgotten about: There's not much time left to finish up your holiday shopping. (Gasp! We know.) Maybe you're a marketer looking to complete your wish list. Or, maybe you've got a team of marketers you want to make smile. To help you out, I've searched the internet far and wide (it's kind of what I do), and found you some of this year's best gifts for marketers. Without further ado ... 17 Last-Minute Gift Ideas for Your Favorite Marketers 1. Send a Starbucks eGift Card Once upon a time, Starbucks offered a Tweet a Coffee program, which was retired after testing it in beta. I tried it for the first time earlier this season when Emily Maxie, B2B tech marketer at Very said something nice about our social media tool. I was really thrilled and just wanted to do something nice in return. Tweeting a coffee was an easy, hassle-free way to surprise co-marketing partners, customers, or others. Plus, it was almost instantaneous, so it was a savior for last-minute shoppers. @emilymaxie, @meghkeaney just tweeted you a coffee! Redeem it now. https://t.co/0X3XIAVK4E — Tweetacoffee (@Tweetacoffee) November 21, 2013 Although that program has been retired, there's still a good alternative: Send a Starbucks eGift Card. Just add a...

35 Office Costume Ideas for Marketing Nerds & Tech Geeks

Company Culture
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35 Office Costume Ideas for Marketing Nerds & Tech Geeks Halloween is a fun holiday, and it doesn't get the attention it deserves. It doesn't have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. But that doesn't mean you should skip the festivities at your office Halloween celebration. How many days of the year are you encouraged to dress up and goof around at work? Probably just one -- Halloween -- and even then, it can be hard to know what's office-appropriate. We want you to have fun this Halloween, so we're taking the work out if it for you. We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. If your family and friends don't get your costume, your colleagues definitely will. 35 Office Costume Ideas for Marketing Nerds & Tech Geeks Computer or App-Related Costumes 1. Alt Text Alt text isn't just the metadata of an image published on the web -- you could also say it's an "alternative" fashion statement with the text to describe the era. This was HubSpot Director of Content Corey Wainwright's office Halloween costume a few years ago. It's great because you don't even look dressed up if you have a casual office dress code, so you can just blend in. To dress as alt text this halloween, break out your...

20 Nerdy Valentine’s Day Gifts for the Marketer in Your Life

Company Culture
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20 Nerdy Valentine's Day Gifts for the Marketer in Your Life Roses are red, violets are blue, Valentine's Day is coming ... and you didn't think this one through. If you're shopping for a marketer, picking out a gift can be even more intimidating. We love trends, creativity, but also practicality! So, do you go the creative and funny route, by us something that can help us in the office, or embrace a pop culture trend we've been raving about. With everyone's favorite "Hallmark holiday" right around the corner, we had a hunch that some of you might have forgotten to pick up something special for a friend, family member, or special someone who works in the marketing world. Rather than letting you default to a box of chocolates, we've come up with a list of creative, useful gifts that are sure to impress. Now, we'll be the first to admit that some of them are kind of nerdy ... but aren't we all a little nerdy, after all? We've accounted for all types of budgets by listing the gifts in ascending order by price. All the following items might not ship in time for the big day, but you can still use the following list as inspiration for a last-minute in-person shopping trip. Top 5 Nerdy Valentine's Day Gifts: Catnip Chocolate Covered Strawberries Plant-o-Gram Spicy Honey Bluetooth Beanie Potato Parcels Mini Photo Printer Smart Ring ...