The Ultimate Guide to Community Management
Community ManagementThe Ultimate Guide to Community Management
In today's highly digital and connected society, it's funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times.
This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees.
So, what is it that has people feeling a disconnect from others and the companies they do business with?
A lack of community.
A community provides people with a feeling of belonging and a network of other people they can connect with based on their shared interests and/ or characteristics. And that's why so many brands today are beginning to invest in the creation of communities for their customers, employees, and fans — as part of a process called community management.
Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their external audience (their customers, fans, and followers) and their internal audience (employees, vendors, partners, and team members).
When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them.
What is the purpose of community management?
Community management has become increasingly popular and recognized by all types of businesses — however, it's still largely undefined.
So, what makes it...
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