How Marketers Collaborate Effectively Across Departments 86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia. So you share a bunch of meetings with another team and call it cross-functional, right? Not so fast. To effectively collaborate across departments requires more than just sharing goals and countless meetings. What does it take? We’ve asked marketing leaders from different teams (See what we did there?) at HubSpot for their top tips on cross-departmental collaboration. The result is 11 actionable suggestions that you can do today. So put down the calendar invite and read on… What is cross-department collaboration? Why is cross-department collaboration important? How to Collaborate Effectively Across Departments Why is cross-department collaboration important? Cross-functional campaigns are important because they help align teams to the same objectives, introduce fresh insights to old processes, and boost the performance of the teams involved. Consider these statistics: Businesses with tightly aligned Sales and Marketing teams saw more than 200% revenue growth from marketing. (LinkedIn) 53% of businesses that adopted cross-functional teams reporte significant improvement in performance. (Deloitte) 28% of marketing leaders identified “collaborating across teams when planning marketing activities” as a top way to gain visibility within the company. (HubSpot) 21% of marketers say it is difficult to get the data they need from other teams. (HubSpot) 1. Ask questions and understand...

45 Quotes That Celebrate Teamwork, Hard Work, and Collaboration Henry Ford's quote, "If everyone is moving forward together, then success takes care of itself," is one of my personal favorite quotes on teamwork.  Because it's true: Teamwork has the incredible power to increase productivity, job satisfaction, and even each person's individual performance.  To inspire your team to band together and celebrate collaboration, we've gathered some of our favorite quotes on the power of teamwork. Check out the full list of inspirational quotes below,  including some remarks about hard work to keep your collaborative juices flowing. Quotes About Collaboration "Alone we can do so little; together we can do so much." – Helen Keller "Talent wins games, but teamwork and intelligence win championships." – Michael Jordan "Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability." – Patrick Lencioni "It is literally true that you can succeed best and quickest by helping others to succeed." – Napolean Hill "If you want to lift yourself up, lift up someone else." – Booker T. Washington "None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful." – Mother Teresa Teamwork Quotes to Inspire Collaboration 1. "Alone we can do so little; together we can do so much." – Helen...

20 Marketing Collaboration Tools to Improve Productivity and Teamwork As your business scales, your marketing team will grow and evolve too. While this growth is happening, it's important to maintain reliable avenues for collaboration and communication on your marketing team. Otherwise, your business won't be able to perform at the highest level. The good news is that marketing collaboration software can help with this. In this article, we’ll cover what marketing collaboration software is, why it’s important, and 20 of the best tools currently on the market. Marketing Collaboration Software Marketing collaboration software helps marketing teams maintain easy communication, manage projects and campaigns, prioritize tasks, establish schedules and editorial calendars, promote organization and productivity, and more. Why is marketing collaboration software important? No matter which industry your business is in, what size your team is, whether you’re in-office, remote, or a mix of both, marketing collaboration can help your team improve in a number of areas — all of which impact your bottom line. Some examples include improved and streamlined... Communication Teamwork Productivity Organization Efficiency Task management Scheduling Data sharing Transparency Content creation Marketing Collaboration Features Here are some common features found across many marketing collaboration tools today. Group communication Shared files, documents, calendars, notes, and other assets Task management and time/ progress tracking Document management Campaign management Editorial calendar Content creation capabilities Content, file, and data...