My Blog My Blog

39 Call-to-Action Examples You Can’t Help But Click

Calls-to-Action
/by
39 Call-to-Action Examples You Can't Help But Click Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn't been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now. It's really important to guide your visitors through the buying journey using strategic CTAs. What a CTA Means in Marketing As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign. Ultimately, the goal of any marketing campaign is to guide your audience in the buyer's journey so they eventually make a purchase. However, each marketing campaign might have a different action for the audience to carry out because there are several tactics you can use to guide your audience in their journey. Below are a few examples of the types of CTAs you might use in marketing: Sign up. In this type of CTA, the audience might be invited to sign up for a free trial, an online course, a future event, or even a software product. It all depends on the CTAs context on an ad or website. Subscribe. This CTA doesn't commit a person to a...