The Complete Checklist for Creating Compelling Calls-to-Action Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don't have all the time in the world to execute them. You've got lots of other things on your plate -- the only free time you have left in your day is the 43 minutes on Wednesday between scarfing down your bagged lunch and your weekly 1:00 p.m. client call.  Yeah ... not a lot of time for those big campaigns, huh?  The good news is you don't need them to make a big impact on your marketing -- often, a smaller tweak can work wonders. And one of the smallest changes you can implement with the biggest splash is call-to-action (CTA) revamps. On our own CTAs, we've seen small changes yield 30% increase in conversion ... which is no chump change.  So if you only have a few minutes in your week to optimize your conversion rates, souping up your out-of-date and gnarly looking calls-to-action is the way to go. To be sure you aren't forgetting any crucial components of CTAs, be sure to follow along with the checklist below.  11 Essential Elements of an Effective Call-to-Action To help demonstrate the anatomy of a well-crafted CTA, we're going to pick apart the primary CTA we recently featured in a blog...

21 of the Best Landing Page Design Examples You Need to See in 2022 How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. If you're looking to up your landing page game, it's helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages. Sign-Up Landing Pages 1. Shopify Like many of the other landing pages in this post, Shopify's trial landing page for sellers keeps it simple. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Visitors come away knowing that Shopify is an all-in-one platform that is easy to use and trusted by many. Why This Landing Page Works: Clean Interface: The user-oriented headline is just a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial's details and benefits. Concise CTA: There are only a few fields you need to fill out before you get started. All of this makes it easier for you to quickly get started selling online with their tool. What Could Be Improved: Emphasize Security: The last...

How the HubSpot Blog Generates Leads It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. Behind the scenes, our team also thinks about how we can convince as many readers as possible to become leads and access more information, tools, and resources from HubSpot – and anyone who has worked on lead generation knows that accomplishing this task is much easier said than done. Effective blog lead generation requires both creative and analytical skills. It's about knowing what numbers to crunch, how to analyze your existing data, and how to make projections based off of traffic, monthly search volume, and conversion potential. Additionally, any good marketer needs to understand the human aspect behind this process and not lose sight of the people reading your blog and the problems your business can help them solve. Over the years, the team at HubSpot has landed on a process that continuously generates leads day-after-day, with a reliable blog view-to-lead conversion rate and a steady flow of traffic. Here are the steps my team at HubSpot takes to generate leads from our blog. 1. Audit existing blog metrics. To develop a process for growing our blog lead number, we...