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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

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How the HubSpot Blog Generates Leads It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. Behind the scenes, our team also thinks about how we can convince as many readers as possible to become leads and access more information, tools, and resources from HubSpot – and anyone who has worked on lead generation knows that accomplishing this task is much easier said than done. Effective blog lead generation requires both creative and analytical skills. It's about knowing what numbers to crunch, how to analyze your existing data, and how to make projections based off of traffic, monthly search volume, and conversion potential. Additionally, any good marketer needs to understand the human aspect behind this process and not lose sight of the people reading your blog and the problems your business can help them solve. Over the years, the team at HubSpot has landed on a process that continuously generates leads day-after-day, with a reliable blog view-to-lead conversion rate and a steady flow of traffic. Here are the steps my team at HubSpot takes to generate leads from our blog. 1. Audit existing blog metrics. To develop a process for growing our blog lead number, we...