How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
Buyer's Journey in MarketingHow to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business.
Understanding a customer’s buying cycle is how you can have the right marketing for a successful commerce site.
Online Buying Cycle
The online buying cycle is very similar to the original buying cycle; however the key difference is the online buying cycle occurs online. Because it is online; many ecommerce sites and brands will utilize social media platforms and email marketing as marketing tools to help market and sell to consumers and generate leads back to their ecommerce site. The buying cycle and online buying cycle will go through the five stages of closing a sale.
5 Stages of the Customer Buying Cycle
You can look at a customer buying cycle as a customer’s purchasing cycle. ;Many customers go through stages during their purchasing process to educate themselves before they either make a purchase. There are five stages that you have to consider:
1. Awareness
Awareness is the first stage in a customer’s buying cycle when customers realize that they have a problem that needs a solution. ;
A company will be able to reach the target customers given the right marketing strategies and campaigns.
For example, a customer is trying to lower plastic waste from water bottle usage. A customer then sees...
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