How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business. Understanding a customer’s buying cycle is how you can have the right marketing for a successful commerce site. Online Buying Cycle The online buying cycle is very similar to the original buying cycle; however the key difference is the online buying cycle occurs online. Because it is online; many ecommerce sites and brands will utilize social media platforms and email marketing as marketing tools to help market and sell to consumers and generate leads back to their ecommerce site. The buying cycle and online buying cycle will go through the five stages of closing a sale. 5 Stages of the Customer Buying Cycle You can look at a customer buying cycle as a customer’s purchasing cycle. ;Many customers go through stages during their purchasing process to educate themselves before they either make a purchase. There are five stages that you have to consider: 1. Awareness Awareness is the first stage in a customer’s buying cycle when customers realize that they have a problem that needs a solution. ; A company will be able to reach the target customers given the right marketing strategies and campaigns. For example, a customer is trying to lower plastic waste from water bottle usage. A customer then sees...

How to Create Content for Every Stage of the Buyer's Journey No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to deeply understand your buyer persona and the journey they make so you can create content that helps them along that path while positioning you as an authority in your space.  In this post, we'll cover:  Understanding the Buyer's Journey in Marketing What a Marketing Funnel Is Marketing Channels for Each Stage of the Funnel Attract Channels Engage Channels Delight Channels Creating Content for Each Stage of the Buyer's Journey Content Formats for the Awareness Stage Content Formats for the Consideration Stage Content Formats for the Decision Stage and Beyond Understanding the Buyer’s Journey in Marketing In most cases, with the exception of impulse buys, an individual begins their journey in an “unaware stage.” This individual likely fits the demographics of your ideal client (also known as your buyer persona), but they are not aware of your product or in need of it.  However, they may experience a triggering event that changes their situation or a pain that...