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How to Create Content for Every Stage of the Buyer’s Journey

Buyer's Journey in Marketing
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How to Create Content for Every Stage of the Buyer's Journey No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and more empowered than ever before, it’s important to deeply understand your buyer persona and the journey they make so you can create content that helps them along that path while positioning you as an authority in your space.  In this post, we'll cover:  Understanding the Buyer's Journey in Marketing What a Marketing Funnel Is Marketing Channels for Each Stage of the Funnel Attract Channels Engage Channels Delight Channels Creating Content for Each Stage of the Buyer's Journey Content Formats for the Awareness Stage Content Formats for the Consideration Stage Content Formats for the Decision Stage and Beyond Understanding the Buyer’s Journey in Marketing In most cases, with the exception of impulse buys, an individual begins their journey in an “unaware stage.” This individual likely fits the demographics of your ideal client (also known as your buyer persona), but they are not aware of your product or in need of it.  However, they may experience a triggering event that changes their situation or a pain that...