20 Questions to Ask When Creating Buyer Personas [Free Template]
Buyer Personas20 Questions to Ask When Creating Buyer Personas
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets.
We’ve gathered 20 questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of your company.
Remember: you'll need a content marketing strategy to reach your buyer personas. Find out how with HubSpot Academy's free content marketing training resource page.
Download our free buyer persona template here to learn how to create buyer personas for your business.
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Questions About Their Personal Background
1. Describe your personal demographics.
Collecting demographic information is a great place to begin drafting your personas. These questions paint a clearer, more personal picture of your customer.
Understand what communities they are a part of, and how those identities impact their interaction with your brand.
What to Look for in the Answer
Are they married? What's their annual household income? Where do they live? What are their cultural and racial backgrounds? What is their gender identity? How old are they? Do they have children?
2. Describe your career path.
Having an idea of your client’s background tells you a lot about the type of information that they consume and the problems that they can face regarding their work. This can be especially helpful if you sell a B2B product.
What to Look for in...
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