How to Calculate ROI in Marketing [Free Excel Templates]
Business Insights, Marketing ReportingHow to Calculate ROI in Marketing
It's a brand new month, everyone! It's a time for new beginnings. New email campaigns, blog posts, and social media strategies are on the horizon.
But, aren't we forgetting something? With last month's activities done, we need to pause for a second to examine what worked and what didn't. You can't do that just by saying last month's activities were "great" — because "great" doesn't pay the bills.
If you can prove that your marketing activities actually made an impact on your business, you'll have many more opportunities at your disposal. More budget to play with, potential hires to bring on board, and more ideas to put in action. Sounds like every marketer's dream, right?
So how do you go about first, finding the right metrics to use, and second, proving your marketing's ROI to your boss? Why, with a monthly marketing report template, of course. Download our completely revamped PowerPoint and Excel templates by clicking here, Keep reading to learn how you can calculate your ROI in marketing through Excel, and use them in real life.
For example, if you've been running a $800 campaign for three months, and you're seeing a average sales growth of 5% per month and $10000 sales growth from the previous month, then your ROI calculation can assess that trend: (10000 - (.05*10000) - 800)/800
Additionally, if you're a HubSpot customer, you can access an ROI calculator programmed with the same formula in our...
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