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7 Marketing Tools for Black-Owned Businesses

Breaking the Blueprint, growth
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7 Marketing Tools for Black-Owned Businesses Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Over the last year and a half, entrepreneurs have had to revamp their marketing strategies to navigate doing business during a pandemic. This shift hasn’t been easy, especially for Black business owners. According to an H&R Block study, more than half of Black-owned small businesses experienced at least a 50% decrease in revenue during the pandemic. As a Black woman who launched two businesses in the last year and a half, I’ve had to revisit my marketing strategy to avoid this dip in revenue. My goal was to pay close attention to who my audience is, keep track of performance metrics, and create engaging content without wasting time or money. The key was to use marketing tools that make our company more strategy-focused and data-driven. If you have a small team, you don’t always have to hire more people to maximize results — you can invest in tools and systems to streamline your marketing strategies. Read on to discover seven high-quality tools that are user-friendly, cost-effective, and able to help you succeed. 7 Marketing Tools for Black-Owned Businesses 1. HubSpot Best for: Customer Relationship Management Price: Starts at $45/mo...

The Ultimate Guide to Starting a Minority-Owned Business [+ Expert Tips]

Breaking the Blueprint
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The Ultimate Guide to Starting a Minority-Owned Business COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners. With minority business owners experiencing a cash crunch, not many could secure loans to keep their doors open. In 2020, 400,000 small businesses decided to permanently close due to the effects of the pandemic — many of which were in underserved communities. Whether you're in the idea phase or already established, this guide will help you get your minority-owned business off the ground. Before you dive into this guide, check out this blog on how to start a business if you're still in the idea phase. When you finish reading this piece, you'll have everything you need (and more) to thrive as a minority business owner — from how to get certified as a minority-owned business, to funding options and growth resources. Get Certified as a Minority-Owned Business After you've nailed down your business idea, plan, and registered your company, it's time to get certified as a minority-owned business. This certification isn't required, but it will help inform consumers and potential partners about your company's leadership. You may also need this certification may also if you want to apply for government-funded minority business grants and loans, or other programs. Illinois, Ohio, California, and New York have local agencies to get certified as a minority-owned business on a state level. There are various ways to get certified from local state and business agencies,...