How to Write a Great Value Proposition [5 Top Examples + Template]
Brand SlogansHow to Write a Great Value Proposition
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor.
So how do you actually write a value proposition statement that's strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we’ve seen, and tactics to create amazing value props.
We’ll cover:
What is a value proposition?
Value Proposition vs Mission Statement (vs Others)
How to Create a Value Proposition Canvas
Elements of a Value Proposition
Value Proposition Templates
Value Proposition Examples
How to Write a Value Proposition
Tactics to Develop an Effective Value Proposition
Let’s summarize: What makes a good value prop?
Ready to dive in?
Value propositions are one of the most important conversion factors. A great value proposition could be the difference between losing a sale — and closing it.
For that reason, it’s important to create one that accurately represents your products and services and makes it clear why you’re the best choice. However, writing it from scratch is hard. Download our templates below so you can follow along with the rest of the post.
Your value proposition is a unique identifier for your business. Without it, buyers won’t have a reason to purchase...
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