27 Truly Inspiring Company Vision and Mission Statement Examples Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose? Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there's a good reason for it. The reason we stay loyal to brands is because of their values. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. When your brand successfully creates a connection with customers and employees, many of them stay loyal to you for life. This helps you increase your overall profitability while building a solid foundation of brand promoters. But, achieving that connection is no easy task. The companies that succeed are ones that stay true to their core values and create a brand that employees and customers are proud to associate with. That's where company mission and vision statements come in to play. In this article we’ll explain what makes them different, and provide you with examples of vision and mission statements from growing companies. If you’re in a bit of a time-crunch, use this table of contents to find exactly what you’re looking for. What is a mission statement? A mission statement is an action-oriented statement, declaring the...