How to Make a QR Code in 5 Easy Steps
Brand ExperienceHow to Make a QR Code in 5 Easy Steps
From restaurant menus to bathroom stall doors, you can find QR codes just about anywhere these days. In fact, they've become so ever-present that 45% of shoppers used marketing-related QR codes in 2021.
There's no denying the popularity and convenience of the QR code. But, what exactly is it and how can you create one for your next marketing campaign?
Keep reading to learn the magic behind QR codes and how to create your own.
QR codes typically look like this:
Not every QR code is shaped like a perfect square. Sometimes they have unique patterns, colors, and logos displayed inside. You'll find them in non-digital spaces like direct mail, signage, billboards, and even TV shows where you can scan the code on the screen using your phone.
Both barcodes and QR codes can be scanned using a laser or a smartphone as long as the tool being used has the correct capabilities of reading vertical and horizontal data. Although most smartphones scan QR codes automatically, many won't scan barcodes so easily — you'll need a special app for that.
Does the rise of QR codes mean traditional barcodes are a thing of the past? Of course not. Traditional barcodes are still a common way for businesses to identify consumer packaged goods (CPGs) and manage their product inventory.
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However, there are several differences between barcodes and QR codes —...
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