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Brand Strategy 101: 7 Important Elements of a Company Branding Plan

Brand Building
Brand Strategy 101: 7 Important Elements of a Company Branding Plan Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business. Strategic branding helps you set yourself apart from your competition and build customer loyalty. In this article, you’ll learn all about the branding methods and essential elements of a branding strategy you need to grow a brand that’ll stand the test of time. (We'll get into that more in a bit.) A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. First, let's clear up the biggest misconception about brand strategy: Your brand is not solely your product, your logo, your website, or your name. Your brand is all of that and more — it's the stuff that feels intangible. Your brand is that hard-to-pin-down feeling that separates powerhouse brands from forgettable brands. To objectively understand a subjective matter that many marketers consider more of an art and less of a science, we've broken down seven essential components of a comprehensive brand strategy that will help keep your company relevant for decades. The elements of a brand strategy include: 1. Purpose While understanding what your business promises is necessary when defining your brand positioning, knowing why you wake up every day and go to work carries more weight. In other...

7 Steps to (Effectively) Branding Your Business on a Budget

Brand Building, marketing budget, Recommended
7 Steps to (Effectively) Branding Your Business on a Budget In marketing, it seems like the word "brand" is used a lot — the leading brand, off-brand, personal brand ... you get the picture. But there's often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business effectively without a ton of cash. And while it can require an investment of time, the ROI won't go unnoticed — in some cases, it can actually help you save money, while also growing your business. Building your brand is a crucial part of developing your business. It's the foundation of giving your organization a voice, identity, value, and awareness among consumers. And, thanks to the plentiful number of resources, tools, and platforms available today, a brand build might not be as burdensome (or costly) as some think. So read on, and see how you can use the following seven steps as a guide for your brand build. How to Brand Your Business on a Budget You don't have to break the bank to grow and maintain a brand. In fact, you can complete most of these tips without spending money. The most important things to remember when brand building are to keep your customers in mind and deliver messages that support your company's mission. Below, let's discuss a budget-friendly way to grow better...