Social Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations
BloggingSocial Media for Nonprofits: Top Tips From BGCGW’s Director of Donor Relations
“Whether you have a full-time staff member responsible for social media or someone that posts occasionally, I highly recommend having some kind of social presence — whatever that looks like.”
This advice comes from Terri Johnson, Director of Donor Relations & Special Events at the Boys & Girls Clubs of Greater Washington (BGCGW).
Johnson’s team wears many hats (as many nonprofit employees do), and that includes managing BGCGW’s social media strategy.
I thought she’d be the perfect person to ask how nonprofit organizations can tap into the power of social. Let’s take a look at her top tips.
Table of Contents
Why Social Media Matters for Nonprofits
Social Media Best Practices for Nonprofits
Why Social Media Matters for Nonprofits
Before we dive into the how, let’s talk about the why — why is it important for your nonprofit organization to be on social media?
For starters, we can look at the data: 55% of people who engage with nonprofits on social media end up taking some sort of action. This includes donating money, volunteering, or participating in community events.
I can actually speak to this personally.
I’m a big animal lover. I recently came across a post from The Humane Society on Instagram, and started scrolling through their feed.
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Wow, they really do such great work for all types of animals, I thought to myself. So great in...
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