5 Creative Ways to Use Social Media Data as a Source for Your Content Creating powerful, newsworthy, and informative content is the goal, but it can be hard to achieve if it's not data-driven. After creating content for seven years, our team fully believes that having data as the driving element in your content campaign is the differentiator between good content and newsworthy, link-worthy content. Coming up with creative sources for your data-driven content can be difficult sometimes, especially if what you want to examine with your content can't be revealed through a survey methodology or an existing data set. There are hundreds of sources of data you can use to shape your content, but the type of data I'm focusing on today can be collected from scraping publicly available information from social media platforms. Social media platforms offer something unique that other data sources cannot. When you scrape a social media platform with intention, you have the opportunity to acquire massive amounts of information from real people, in a matter of minutes. With the right analysis, this information can glean insights into your topic of choice that the public wouldn't have otherwise known. Any new, surprising, or controversial information you infer from the analysis will have journalists begging to take the exclusive and cover your content marketing campaign for their publisher. In this post, I'm going to share five examples of social media scrapes that earned top-tier publisher press, and why they worked. But first — what does social...