How to Prepare an Advertising Plan [Free Template]
Advertising, behavioral targetingHow to Prepare an Advertising Plan
Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan.
Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders.
Follow Along With HubSpot's Free Ad Plan Template
In this post, we’ll explain what an advertising plan is and highlight the major sections you should include in your advertising plan so you can guarantee your next campaign is a success.
Advertising Plan Template
Pro Tip: HubSpot created the following advertising plan template for you to download so you can organize your advertising campaign — it's broken down into relevant sections and can be shared with your stakeholders when it’s completed.
In it you'll find:
Advertising campaign outline,
Advertising campaign timeline, and
Advertising budget template.
Download this Advertising Planning Kit
Now let's dive into how you can prep your ad plan.
How to Prepare an Advertising Plan
Before you jump into your tactical advertising ideas, the first step in the process is to provide those reading your ad plan with a high-level overview of your initiative.
1. Provide an overview of your advertising plan.
Specify the following elements so anyone reading your plan will have a basic understanding of what your campaign is and what you're trying to accomplish:
Campaign Name: Make the campaign...
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