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8 Innovative & Inspiring Examples of Augmented Reality in Marketing

Augmented Reality
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8 Innovative & Inspiring Examples of Augmented Reality in Marketing For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent. Right now, people will stop and look at AR-inspired experiences, regardless of the campaign's overall quality. But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. Eventually, AR will become mainstream, and its prevalence in the industry will make it harder to compete.Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace? Here, we’ll look at eight companies that use AR in innovative and inspiring ways. These examples should be all the inspiration you need to brainstorm and execute a brilliant long-term AR marketing strategy. Augmented Reality Examples Augmented Reality for Product Marketing 1. Home Depot Decorating a home isn’t easy -- how do you know if you’ll actually like the yellow paint that looks beautiful online, but might be too bright in your bathroom? What if that coffee table...