How to Create a Profitable Amazon Marketing Strategy for 2020
Amazon MarketingHow to Create a Profitable Amazon Marketing Strategy for 2020
Amazon is everywhere. There’s no getting around it: From small sellers to large enterprises, getting your products noticed — and purchased — means you need a marketing strategy that lets you make the best use of this online ecommerce behemoth.
Today’s consumers use Amazon as their first point of contact for finding almost any type of product information. In fact, 63% of online shoppers go to Amazon to start searching for products. But with so many products available from multiple sellers with varying shipping options and discounts, it’s easy for your brand to get passed over by potential buyers.
Bottom line? Amazon is the ecommerce heavyweight. Love it or hate it, you need a market strategy that helps your brand stand out among the thousands of others all vying for consumer attention. That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the sales jungle that is Amazon.
Bookmark this post for later, and use the chapter links below to jump ahead to sections of interest.
1. Create an Amazon Advertising strategy.
Generally speaking, an Amazon Advertising strategy consists of four components: Amazon reviews, SEO, affiliate marketing and social media marketing.
What is Amazon Advertising?
Amazon Advertising (previously Amazon Marketing Services) is a pay-per-click service similar to Google Ads: Brands only pay when potential buyers click on targeted ads. Designing the idea ad is critical to getting your...
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