How to Prevent Click Fraud
AdvertisingHow to Prevent Click Fraud
When it comes to business, the old adage "You’ve got to spend money to make money," couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists.
You’ve set aside some marketing dollars to spread awareness and attract people to your brand and your website. You’ve looked into a variety of advertising options, and determined that pay-per-click (PPC) advertising is a sound way to spend your marketing budget. After all, you only pay when users click on your ad, so you only pay to advertise to people who are at least mildly interested in what you offer.
PPC advertising can provide a healthy return on investment – unless you become the victim of click fraud. By understanding what click fraud is, and being aware of the tools that are available to protect yourself and your investment, PPC can be an excellent choice to market your business.
What is click fraud?
Click fraud happens when a person or a bot clicks on an ad, button, or hyperlink to trick the platform into thinking there is more interaction than there actually is.
With PPC advertising, click fraud can happen for one of two reasons:
The website owner who is hosting the ad will click...
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