13 Examples of Facebook Ads That Actually Work (And Why) On average, Facebook is home to 3 billion users -- from CEOs to students to consumers. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? If you're looking for best practices for a successful ad along with examples for inspiration, you're in the right place. Components of Successful Facebook Ads 1. It has a clear objective. Facebook advertising is an excellent tactic to use in your marketing strategy, but it isn't as simple as paying Facebook and expecting customers and revenue in return. Instead, you must craft a clear ad strategy, knowing exactly how each ad functions in support of your marketing goals.  By doing this, you'll be better able to measure success by tracking the metrics that matter, and you'll even be able to craft better ads by choosing the most effective Facebook ads setup, including which Facebook ads objective to use. 2....

15 of the Best Facebook Ad Examples That Actually Work (And Why) On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore, especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. One way to get the most from your Facebook ad strategy is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. Do Facebook Ads Work? What makes Facebook ads really effective is the level of audience targeting, the number of users on the platform, and the level of analytics and insights. These advantages combined with a great strategy is why Facebook ads work for so many types of businesses. As with any type of advertising, it takes iteration and experimentation to see success with Facebook ads. So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. In this post, we'll quickly go over the following things about the best Facebook ads. Click a link below to jump to that section of...

15 Ads That Prove Nostalgia Is a Powerful Marketing Tactic Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on the things we already know are great. We know at a gut level that nostalgia gives our lives a feeling of meaning and continuity, but you may be surprised to learn it can also make us looser with our wallets. A study published in the Journal of Consumer Research found that nostalgic feelings made participants more willing to spend money on consumer goods and services. It would appear that advertisers have caught on. Over the past five years, nostalgic ads have been popping up left and right -- with millennials as their main target. Although these ads are getting more common, marketers have known that millennials would be a nostalgia-fueled generation for some time now. Even in 2015, when many millennials were still young adults, nostalgia was a hot topic in publications like Digiday. "Millennials are coming of age in an age of economic turmoil -- a difficult job market," Cassandra McIntosh, a senior insights analyst at Exponential, told Digiday. "Therefore, they end up romanticizing simpler times much more -- even those times they weren’t around for." To give you inspiration for your...