8 Inclusive Advertising Tips for 2021, According to Microsoft’s Head of Inclusive Marketing
Advertising Best Practices8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing
Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing.
And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of consumers said they will only consider a brand they trust.
Advertising that works hard for your company has never been more important as we come off the heels of a challenging year affecting all businesses. However, there is one concept that rang true for us all that can inform our approach in advertising for 2021 and beyond – that is, we are all interconnected and interdependent, both as consumers and as advertisers.
In this post, we'll provide eight tips curated from Microsoft's Marketing with Purpose Playbook to help you create more inclusive advertising, reach more customers, and grow your business.
1. Showcase human diversity in your campaigns.
Inclusive advertising means having diversity authentically represented in your ads and promotions, while aligning it to your local market's composition of diversity. It also means considering the many dimensions of human diversity, including (but not limited to) age, gender, ethnicity, sexual orientation, location, language preference and gender expression.
Additionally, you'll be able to expand your ability to connect and tailor ad creative and promotions with your audience when you consider experiential diversity like ability, parental...
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