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The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Artificial Intelligence
May 30, 2023/by
The Top Types of AI-Generated Content in Marketing Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand. In this blog post, we'll explore the top types of AI-generated content in marketing. By leveraging these types of content, you can elevate your content strategy and gain a competitive edge in the market. And to help understand, we pulled data from HubSpot's own State of AI survey data to find out the top types of AI-generated content in marketing for 2023. The following are statistics drawn from 1350+ U.S. marketers — specifically those already leveraging artificial intelligence in their roles. 1. Social Media Posts (58%) The most popular use for marketers leveraging AI for content is for social media posts, and with good reason. Social media marketers have to make content they hope their audience will enjoy, and using a content assistant makes managing a social media calendar much easier. Marketers can use AI for social media posts: Content Creation: AI tools can help generate content ideas, suggest topics, and even write headlines for social media posts. In fact, 35% of surveyed marketers use AI to get ideas or inspiration. Scheduling and...
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How to Perfect Personalized Marketing with the Help of Your Data Warehouse

Personalization in Marketing
May 26, 2023/by
How to Perfect Personalized Marketing with the Help of Your Data Warehouse Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. A whopping 82% of marketers say having high-quality data on their target audience is important to succeeding in their role – but more than half of them say they're missing key information. Data silos are one of the biggest hurdles that prevent businesses from delivering personalized, data-driven experiences to their customers. Only 27% of marketers say their marketing data is fully integrated with their systems and tools, resulting in fragmented and inconsistent outreach. The good news is: It’s possible to unify your data and make it actionable in one place. One key technology for effective data activation? The cloud data warehouse. In this blog, we'll discuss a strategy to get first-party data out of the data warehouse and into your CRM, so you can leverage it for more effective marketing. Data warehouses allow marketing teams to consolidate data from multiple platforms including advertising channels like Google and Facebook, analytics platforms like Mixpanel and Google Analytics, and CRM systems like HubSpot and Salesforce. Even better, both first-party and third-party customer data can be unified in the warehouse. The most popular cloud data warehouses include: Snowflake Data Cloud Databricks (often referred to as a data lakehouse) Google BigQuery Amazon Redshift Azure Synapse ...
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10 Business Grants for AAPI Entrepreneurs (+ Where to Find More)

Breaking the Blueprint
May 25, 2023/by
10 Business Grants for AAPI Entrepreneurs (+ Where to Find More) Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Courage and hope reside at the heart of building a business. Hope for a better quality of life, financial stability, and, if we’re lucky, generational wealth for our families. However, for Asian American and Pacific Islander entrepreneurs, spinning an idea into a profitable business requires startup funding that is often difficult to access because of systemic barriers. As an alternative to venture capital, angel investments, and loans, business grants can help bridge this gap by awarding money that doesn’t require repayment or equity exchange. This post will explore where AAPI entrepreneurs can find business grants, and how to apply for them successfully. Why are grants helpful for AAPI business owners? Although the AAPI community owns around 2 million enterprises, including small sole proprietorships, and is the most rapidly growing ethnic group in America, grant opportunities specifically for AAPI businesses are scarce. Beyond the absence of support for these aspiring business owners, AAPI entrepreneurs are also hesitant to apply for the small number of available funds and grants due to cultural and language barriers. According to a survey conducted by Bank of America, 37% of...
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AI Marketing — The Complete Guide

Artificial Intelligence
May 25, 2023/by
AI Marketing — The Complete Guide ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Today, we’re going to answer that question. We’ll cover what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI. Let’s dive in. Table of Contents What is AI marketing? How do marketers use AI? Examples of AI Marketing AI Marketing Pros and Cons Marketing Strategies That Use AI To use AI in marketing, typically, the AI will collect data, learn customer behaviors, and analyze this information to help a business achieve its goals. AI can even reach out to customers who do a specific behavior on your website, like clicking a button or liking social media posts. There are several AI tools and software marketers can use that will trigger automated responses for your customers. AI marketing is used for data analysis, media buying, content generation, personalization, and more. Now, let’s dive into how marketers use AI. Pro tip: If you’re a HubSpot user, check out our new AI tools. We have a new content assistant and ChatSpot tools to streamline your day-to-day. Plus, many of our features use AI, including SEO, call recordings,...
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How to Lock Cells in Google Sheets

Google Sheets
May 25, 2023/by
How to Lock Cells in Google Sheets Imagine spending hours creating a Google Sheet to share with your team, only to find that a team member accidentally deleted an important column, row, cell, or, even worse — an entire sheet. That can be frustrating. However, it's entirely preventable if you lock cells in Google Sheets. As it turns out, with just a few clicks of a mouse, you can lock cells and entire sheets in Google Sheets — meaning, you and your team can work on the same sheet without hindering the next person from completing their assigned tasks. In this post, we’ll go over how to lock and unlock cells in Google Sheets. Table of Contents The Benefits of Locking Cells in Google Sheets How to Lock Specific Cells in Google Sheets How to Lock Cells and Give Editing Permissions to Select Users How to Lock an Entire Sheet How to Show a Warning but Allow Editing of a Locked Cell How to Unlock Cells The Benefits of Locking Cells in Google Sheets Google Sheets allows users to lock cells from editing, which means you can protect your Sheet from any potential accidents, including editing and deletion. You can also protect important data and calculations, so you can rest easy knowing the formulas in your Sheet are correct and accurate. The ability to lock cells in Google Sheets comes with a variety of benefits. Not only can you lock...
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How Taco Bell Turned A Trademark Battle Into A Marketing Campaign

Marketing News
May 24, 2023/by
How Taco Bell Turned A Trademark Battle Into A Marketing Campaign Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In most cases, the pursuit of good vibes isn’t enough to overturn a trademark — but Taco Bell is certainly trying. The popular fast-food chain set its sights on the term “Taco Tuesday” which it wants to use freely to promote sales happiness among taco lovers. There’s just one problem. Though the phrase is frequently used in conversation, it’s actually a registered trademark owned by the Wyoming-based chain Taco John’s and has been since 1989. On May 16, Taco Bell filed a petition with the USPTO requesting the reversal of the trademark, claiming the term is too common and widely used for Taco John’s to maintain the rights to it. Taco Bell claims the goal in this filing is to “liberate” the term for any and all restaurants to use freely. It’s not the first time “Taco Tuesday” has been involved in trademark controversy. In 2019 Lebron James attempted to trademark the term but was turned down by the PTO because it was too widely used. Naturally, James released a statement supporting Taco Bell’s efforts to overturn the trademark and is now starring in the company’s latest ad. @tacobell We're working on it, LeBron. ♬ original sound - tacobell ...
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AI Marketing Automation: What Marketers Need to Know

Artificial Intelligence
May 24, 2023/by
AI Marketing Automation: What Marketers Need to Know Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive. To keep you in the loop, here's a breakdown of AI's role in marketing automation and how marketers can leverage it. How is AI driving marketing automation? Why Marketers Should Use AI in Marketing Automation Ways Use AI in Marketing Automation Successfully implementing AI Marketing Automation How is AI driving marketing automation? At its core, AI uses machine learning to mimic how humans learn and improve accuracy by analyzing large stacks of data. When applied to marketing automation, AI analyzes vast data sets to pinpoint patterns, predict customer behavior, and make immediate decisions. As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million, and it's expected to grow to $14,180.6 million by 2030. Moreover, the top 28% of businesses actively use marketing automation and AI tools in their process. Why Marketers Should Use AI in Marketing Automation...
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AI Email Marketing: What It Is and How To Do It [Research + Tools]

Artificial Intelligence
May 23, 2023/by
AI Email Marketing: What It Is and How To Do It Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, we’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role. Table of Contents What is AI email marketing? Why should you use AI email marketing? How Marketers Are Using AI in Email Marketing 15 AI Email Marketing Tools What is AI email marketing? AI email marketing is a machine-learning powered process that helps marketers create email campaigns that reach the right audiences at the right time with the right messages.  AI email marketing tools tools use data to help you optimize your email strategy (like your historical performance data), automation to help you save time on repetitive tasks (like triggering an email workflow), and generative AI to help you create email content. You can do things like: Analyze past email performance to identify how to optimize your email strategies, like the best time to send your emails or the subject lines that get the most clicks. Compile email analytics so you understand the health...
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How Far Are We from AI Singularity? What It Means & Implications

Artificial Intelligence
May 20, 2023/by
How Far Are We from AI Singularity? What It Means & Implications If you're working in a marketing role, you can't ignore the emerging field of artificial intelligence. It's quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. But what does that mean? And what are the implications of that type of advancement? As a marketer, it can be challenging to imagine where AI technology will go. However, understanding AI singularity, including its implications and potential outcomes, can help you stay ahead of the curve in an ever-changing profession. So before we discuss AI singularity in modern-day terms, let's talk about the original or blanket term — technological singularity. Technological Singularity Technological singularity is the idea that, at some point in the future, technology will become so advanced that it surpasses human intelligence and control, and was first coined in 1983 by the author Vernor Vinge. So how can we visualize this concept with today's AI technology? Let's dive into it. AI singularity involves the creation of an artificial intelligence that's so advanced, it can continuously improve upon itself at a rate that's faster than humans performing the same task. This rapid self-improvement leads to an intelligence explosion, with AI algorithms becoming more complex and powerful at an exponential rate, exceeding the cognitive capabilities of individuals. While it sounds useful for technology to conduct tasks and operations that humans haven't achieved, it could have far-reaching...
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The 11 Best Internal Linking Tools Every Marketer Needs

Uncategorized
May 20, 2023/by
The 11 Best Internal Linking Tools Every Marketer Needs If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help. In this post, we’ll examine what internal link-building tools do and the benefits they can have for your business. You’ll also preview the best internal linking tools on the market so you can find a solution that meets your needs. Let’s dive in. What are internal link-building tools? The Benefits of Internal Link-Building Tools 11 Best Link Building Tools So, why should you use internal link-building tools? Internal links increase your link value, which helps you rank higher and get more traffic. Internal links also connect your content, giving Google an idea of the structure of your website. Plus, your visitors can easily learn more and find related pages. Internal linking establishes a hierarchy on your site and allows you to give more value to your most important pages. Let’s say one of your pages is internally linked three times. And one is linked 100 times. That shows the type of content you post and points Google to the page you want to get the most views on because it’s the most important. However, the process is usually very slow. Internal linking requires going back to old posts...
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