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The Ultimate Guide to Human Resources

Human Resources
The Ultimate Guide to Human Resources Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business. Before we discuss more reasons why your company needs an impactful HR department and how you can go about building one, let's talk more about what human resources actually means. Based on this definition alone, you can see how it would be difficult to run your operation successfully without the assistance HR provides. That’s why even small and medium-sized businesses (SMBs) have HR departments with employees who oversee all management, engagement, and development between the company and its employees. HR departments exist to support you and your employees so you can continue doing your jobs successfully. The work and responsibilities of a human resources employee will touch a large portion of your business every day. So what does that mean for you? Let's review some of the most common responsibilities these employees have so you can better understand the impact HR will have on your company. Handle employee relations HR handles the employee-to-employee relationships as well as the employee-to-company relationship. This means they work to develop positive interactions and treatment among all employees within your company so they feel good about coming to work, are committed to their jobs, and are invested in the growth of the business. Whether it’s a personal matter or a work-related issue, human resources will handle all issues with...

How to Accept Payments Online [7 Top Payment Processing Providers]

Ecommerce Sales
How to Accept Payments Online With only 16% of consumers carrying cash and the popularity of ecommerce, if you don't have a payment processor for your business, you're missing out. In this post, we'll talk about the software options available for accepting payments online — including some free options, and how payment processing can help streamline your business processes and increase sales. But first, let's cover the basics of how payment processing works. What is payment processing? A payment processor is a company that facilitates electronic payments (credit card, digital wallets, ACH) between a business and the bank. Essentially payment processors handle all of the backend logistics between merchants, banks, and credit card companies that enable businesses to accept payment. How does payment processing work? When you shop at a retailer and pay with a credit card, the payment processor works in the background to authenticate and complete the transaction, moving the money from your account to the business’ account. Here’s what happens behind the scenes when a customer makes a card payment: A customer gives the merchant their credit or debit card to make a purchase. This is either done using a payment terminal in-person or through an online payment page. The card information goes through a payment gateway or portal which encrypts the customer's personal data to ensure privacy and sends it to the payment processor. The payment processor then sends a request to the customer’s issuing bank to see if...

30 Popular Job Boards That Will Help You Hire The Most Qualified Candidates

Human Resources
30 Popular Job Boards That Will Help You Hire The Most Qualified Candidates As a recruiter, your job isn’t limited to simply finding the best candidates. You also have to promote these roles on job boards and convince applicants to join your company.  In other words, you’re not just a recruiter — you’re also a marketer and a salesperson. But, how do you know which job boards will help you find the most qualified applications for your specific position? Read on to find out.  Table of Contents:  What is the best job search engine? Best Job Boards Best Job Boards for Hiring College Students Best Job Boards for Hiring Freelancers Best Job Boards for Hiring Remote and Hybrid Workers 1. Glassdoor Key Features: A large pool of potential candidates (55M+ per month) List your jobs and include detailed descriptions of preferred skills and qualifications.  Review resumes, send messages to candidates, and schedule interviews to begin recruitment.  Create an employer brand profile to help candidates learn more about your business and culture.  You can pay to feature jobs for more visibility. 2. LinkedIn Jobs Price: Contact for pricing. Key Features: A network of over 700 million professionals.  Your job listings are matched with the most qualified professionals who have noted in their profiles to be open to work and looking for new roles.  A rating...

A Privacy First-World Won’t Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot’s CMO

Marketing Trends
A Privacy First-World Won't Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot's CMO As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes to the existing data collection ecosystem will create uncertainty around the future of marketing, and make some marketers fearful about how their current strategies will perform in a privacy-first world. But a privacy-first world doesn't inhibit a company's ability to know and better serve their customers — it improves it. A privacy-first world is a world in which creating and maintaining relationships directly with your customers is the only way to truly understand them. Here, we'll explore how the future of privacy will impact your business. Plus, how you can prepare for it. What is a privacy-first world? A privacy-first world means that a company's strategies, technologies, and solutions will need to adhere to a consumer's right to data privacy and security, first and foremost. This shift has been a long time coming. Consumers no longer trust corporations with their data — in fact, only about one-third of customers believe companies are currently using their data responsibly. Additionally, in the past year alone, 76% of consumers feel they don't know what companies are doing with their data. To combat consumers' concerns, regulations...

13 Common Interview Questions and How to Answer Them

Job Search
13 Common Interview Questions and How to Answer Them You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” The key to a successful interview is preparation, so it’s important to look up interview questions so that you can go to the interview with your answers already in mind. This will boost your confidence and increase your chances of a second interview, as well as help you get the job. To help you along, I’ve put together a list of common interview questions and some tips to craft winning answers. Want to jump to a specific question? I’ve got them linked for you below: "Tell me about yourself." "Why do you want to work for this company?" "Why are you the best person for this position?" "What are your strengths and weaknesses?" "What’s a professional achievement you are most proud of?" "How do you handle stress and pressure?" "Tell me about a time you had conflict with a coworker or colleague, and how did you overcome it?" "Tell me about a time you failed at work and how did you handle it?" "Why are you leaving your current job? / Why have you left your most recent position?" "How do you stay organized?" "Where do you see yourself in five years?" "What are your salary expectations?" "Do...

What Is Small Business SEO?

Local SEO
What Is Small Business SEO? Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. It’s important not to confuse small business SEO with local SEO, as local helps businesses appear in location-based searches vs. general results. However, some small businesses may hope to leverage local traffic, so, if this is you, your small business strategy will include local steps. We’ll discuss this further below. Is SEO good for small businesses? SEO is critical for small businesses as it helps you generate organic traffic without spending money on advertisements in SERPs or other channels. When your site shows up in search rankings, you become competitive and drive more traffic, which, in turn, helps you generate engagement, make sales, and build a customer base. Not optimizing your site can mean that your competitors are the only ones showing up in results, and your target audience might not even know you exist. Let’s go over how to do SEO for a small business. Let’s go over how to do SEO for a small business. SEO Strategy for Small Business Small business SEO doesn’t require a large team to get things up and running, nor does it require a significant budget. Many...

30 Leadership Behaviors You Need to be an Excellent Leader

30 Leadership Behaviors You Need to be an Excellent Leader Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team's goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions, we've put together a breakdown of the kind of conduct that leaders should exhibit. Leaders who don't possess these behaviors may struggle with completing objectives, maintaining a healthy work environment, or managing their team members. With that in mind, let's take a look at 30 examples of leadership behaviors that will benefit both you and your team. Effective Leadership Behaviors Examples 1. Compassion Compassion means having sympathy and concern for others, especially when they are experiencing misfortune. Leading with compassion builds trust and promotes collaboration. Your employees will feel more comfortable confiding in you about issues that may be disrupting their workflow. 2. Adaptability An excellent leader is always prepared to shift priorities and processes to adapt to changing market conditions. New viral social media sites are popping up every day. State-of-the-art technologies are always in development and changing the ways consumers interact with products and services. Adaptable leadership means working to keep up with these changes and ensuring that your business model is always up-to-date and evolving. 3. Coaching mindset Having a coaching mindset means wanting to help your employees improve their...

Everything You Need To Know About Google Web Stories

Everything You Need To Know About Google Web Stories Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram. It poses a unique opportunity for creators, so read on to learn all about Google Web Stories, what they can do for your business, and how to create them and make an impact. Table of Contents: What are Google Web Stories? Google Web Stories Examples How to Make Google Web Stories Best Practices for Creating Google Web Stories Google Web Stories SEO Checklist What are Google Web Stories? Google Web Stories are interactive, video-first pieces of content that creators can use to share information with audiences through tappable pages featuring audio, images, and text. The Web Story format was formerly known as AMP Stories. Google says that styles that work the best with the format are first-person narratives, evergreen or updating stories, live stories, educational and experiential stories, and quizzes and polls. Web Stories appear in standard Google Search results and as carousels in Google Discover, and you can also add them to a newsletter and link to them from your social media accounts. The image below shows a Web Story in Google Discover on the left and Google Search on the right. Web Stories are also individual pages on your website, so they can be indexed and surfaced in relevant...

50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

Video Marketing
50 Video Marketing Statistics to Inform Your 2022 Strategy As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace. Here are the key video marketing statistics you should keep in mind to inform your strategy. General Video Marketing Stats 36% of marketers say the primary goal of their company’s video marketing efforts is to increase brand awareness and reach new audiences. 37% of companies exclusively create video content in-house, 14% rely on an agency, and 49% share a mix of both in-house and agency-created video content. 69% of marketers say their company owns the production equipment used to create video content. The most popular video editing software is Adobe Premiere Pro, which is used by 61% of marketers. 44% of marketers use an iPhone as their primary camera for video content. 88% of companies surveyed have a team dedicated to creating video content, and 45% of companies with dedicated video support have...