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The Business Requirement Document: What It Is and How to Write It [+5 Templates]

Project Management
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The Business Requirement Document: What It Is and How to Write It A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies. Keep reading for the complete guide. Table of Contents What is a Business Requirement DocumentWhy is It Important to Document Business RequirementsHow to Write a Business Requirement Document in 9 Easy StepsExamples of Business Requirement Documents   BRDs capture every step of product development, from an executive summary to expected outcomes. Business requirement documents often include: Current pain points and project objectives. What resources a company needs. The delivery stages and milestones of a project. The functional requirements of a new solution (technical and non-technical). Project constraints (everything that may slow down or hinder the progress of a project). Stakeholders. Risks. Expected ROI. The structure of business requirement documents may vary depending on the project type. For instance, you’ll cut off technical functional requirements if the solution you aim to build isn’t software. We’ll explain how to write a BRD in full. You can see a sample template below. Image Source Why are Business Requirement...

YouTube Hashtags: What Marketers Need to Know

Uncategorized
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YouTube Hashtags: What Marketers Need to Know When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn't until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on the hashtag helped me easily find other anime-related videos and content creators. And when I started my own channel, hashtags helped users find and engage with my own videos. YouTube hashtags are a simple but effective way to bring more attention to your videos and boost your channel's viewership. Here's everything marketers need to know about YouTube hashtags. What are YouTube hashtags? How to Add Hashtags to a YouTube Video Best YouTube Hashtags for Your Video Popular YouTube Hashtags Hashtags for Gaming Videos Hashtags for Food Videos Hashtags for Beauty and Fashion Videos Hashtags for Entertainment Videos Hashtags for Educational Videos Top YouTube Hashtags What are YouTube hashtags? YouTube hashtags are keywords preceded by the # symbol. The hashtags are clickable and allow users to easily find related videos sharing the same hashtag. Using a hashtag also allows YouTube creators to categorize their videos with other content that includes the hashtag. Hashtags can also be used to conduct a search in the YouTube search bar. Ultimately, hashtags make videos more discoverable — benefiting both users and content creators. In the example below, Today includes #Emmys...

100 of the Best Hashtags for TikTok

Uncategorized
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100 of the Best Hashtags for TikTok TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it's important to use hashtags to bolster your content and help it stand out. If you're worried about finding the right hashtag for your content, don't worry! I've put together a list of 100 of the best hashtags for TikTok videos. No matter the kind of content you're creating, these will help guide you in the right direction. What are the best hashtags for TikTok? The Best Hashtags for TikTok to Go Viral Hashtags for Funny Content Hashtags for Relationship Content Hashtags for Family Content Hashtags for Entertainment Content Hashtags for Pet Content Hashtags for Food Content Hashtags for Motivational Content Hashtags for Beauty Content Hashtags for Health and Wellness Content What are the best hashtags for TikTok? The best hashtags for your soon-to-be viral TikTok video depend largely on the kind of content you're uploading. However, there are some general hashtags that generate millions (even billions) of views and are vague enough to work with almost any kind of video. The hashtags are: #viral #fyp (short for For You Page) #tiktok #viraltiktok #trending #trendchallenge #trend #follow #viralsound #repost Pro Tip: General hashtags like the...

Instagram is Taking on BeReal: Do Marketers Need to Care?

Instagram Marketing
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Instagram is Taking on BeReal: Do Marketers Need to Care? Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok. Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers. Is Instagram Becoming a BeReal Copycat? Before we get into Instagram, here’s a quick refresher on BeReal. This social media app has been around for a few years but it only took off this year. The app has been labeled the anti-Instagram – encouraging users to strip away the filters and the glitz, and be more authentic. Here’s how it works: The app uses a dual camera feature – front and back cameras – and at a random time throughout the day, users will be prompted to take a photo in their current environment within two minutes. They can’t upload a picture, it has to be taken from the camera. Then, once you’ve shared, you’re able to see your friends’ posts who were prompted at the same time. BeReal’s ad reads “No filters. No likes. No followers. No bullsh*t. No ads. Just your friends, for real.” The shade toward Instagram isn’t exactly subtle but it does reflect a critique many users have made, including influencers like Kylie Jenner. There’s...

8 Networking Tips for LGBTQ+ Professionals at Conferences and Events

Breaking the Blueprint, Entrepreneurship
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8 Networking Tips for LGBTQ+ Professionals at Conferences and Events Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Networking is connecting with other business professionals, building relationships within and outside your field, and diving into your story to establish the “why” behind your work. Effective networking highlights your expertise and that of your peers so that you can find a middle ground of opportunity, collaboration, and collective problem-solving. Because of the power of networking, professionals are often told to focus on building their networks. That is easier said than done, though, because people from marginalized communities — specifically individuals who are Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) — have historically been underrepresented and left out of the very spaces that are necessary to be in to make those valuable connections. In this post, we’ll discuss why networking can be a challenge for LGBTQ+ professionals, where LGBTQ+ professionals can network, and tips for successful networking. Why is networking a challenge for LGBTQ+ professionals? The lack of access and representation in leadership roles at organizations can make networking a uniquely arduous task for LGBTQ+ people. A June 2020 report from McKinsey & Company found that openly LGBTQ+ women comprise only 1.6 percent of managers and an even smaller...

How 10 Brands Use Pinterest Idea Pins for Marketing

Pinterest Marketing
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How 10 Brands Use Pinterest Idea Pins for Marketing Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand's Pinterest profile. In a press release, Pinterest said Idea Pins make publishing "high-quality, long-lasting, and savable content" simple for content creators. "With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find," the press release said. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins 1. Fenty Beauty Cosmetics brand Fenty Beauty uses Idea Pins to promote the brand's products and showcase the brand's inclusivity. The company does this by showing photos of the products and how they look on different skin tones. Fenty also includes videos on its pins of people of color applying makeup and creating different looks. Image source One of the biggest concerns facing the cosmetics industry is a lack of inclusivity. Many people of color with darker complexions often struggle to find makeup that matches or complements their skin tone. By using Idea...

What Consumers Think About the Metaverse & What Brands Need to Know [New Data]

Virtual Reality (VR)
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What Consumers Think About the Metaverse & What Brands Need to Know The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? To get some clarity, we surveyed over 1,000 consumers in the U.S. to learn about their takes, preferences, and behaviors around today's biggest trends. In that survey, 8% of participants said they'd ever visited a metaverse. But that's not the full story. Keep reading to learn why the metaverse might not be a passing trend. What Consumers Think About the Metaverse The Metaverse is New to Many -- but Still Growing Today 33%, or one-third, of our total survey-takers don't quite get the concept of the metaverse. Still, 40% understand it and 30% think more brands should leverage it. While only a small percentage of people have stepped into the metaverse, half of those that have did so in the past three months. On top of that, these early adopters aren’t just popping in once to check it out - they’re actually invested in these virtual worlds. Of those who have ever used the metaverse: 64% own...