33 of the Best Social Media Marketing Blogs of 2020
The great thing about the internet is that it’s full of brilliant marketers sharing great information — all for free.
Social media is no exception.
If you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 33 blogs specifically about social media marketing.
33 of the Best Social Media Blogs
On the HubSpot Marketing blog, we strive to cover every topic that a modern-day marketer would need to know about. This includes social media. Not only can you find general posts about social media marketing, but you can also find content and original research about specific platforms, like Instagram.
Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media’s impact on marketing and public relations.
Adam Singer’s blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn’t afraid to take a stance against ideas and tactics he thinks are bad for marketers.
If you’re a small business owner, Duct Tape Marketing is a must-read for strategic and tactical advice about leveraging online marketing and social media to grow your business.
Social Media Today offers a diverse mix of news on social networks’ latest developments and cutting-edge tips to perfect your use of each platform. The blog also hosts live Twitter chats from its Twitter hashtag, #SMTLive, on various social media topics twice a month.
The Social Media section of Small Business Trends, a large news property for entrepreneurs, is filled with expert social media advice and multimedia content for the small business.
7. Web Ink Now
Author and speaker, David Meerman Scott shares great theories and real-life examples of social media’s impact on marketing, as well as easy-to-understand content that is great for non-marketing executives.
Rebekah Radice is an award-winning social media influencer, and her blog is evidence of her expertise in this industry. Her blog packages common social media topics into solution-based content that tells marketers what they need to know. She also hosts a podcast called Brand Authority, further expanding on the challenges she examines on her blog.
9. Mari Smith
Mari Smith has been called the “Queen of Facebook,” and her Facebook-specific blog is a testament to this generous title. Smith uses the latest Facebook trends to create up-to-date insights for the modern social media marketer — with ample video marketing advice to boot.
From social media to email marketing, this simple-looking property is an all-in-one resource for content marketers. The Social Media Hat also includes a recommended list of marketing tools, giving you opportunities to apply what you learn from the blog to your marketing operations.
11. Jon Loomer
Jon Loomer is a blogger and podcaster whose website offers both articles and video tutorials on all things Facebook marketing.
The TopRank blog has a long history of delivering a great blend of search engine and social media marketing information in easily digestible lists and posts.
This comprehensive blog breaks down its social media content into News, Business, How-To, and Marketing topics — providing a reader experience that is sorted according to the unique social media challenges you might face in your career.
DreamGrow is dedicated to social media in the context of content marketing. The blog caters to both content creators and marketing strategists, showing readers how to use social media to grow as businesses and as individuals.
While MarketingProfs reserves some of its content for paid members, its Daily Fix blog offers great daily marketing content for free.
16. Social Business
Eileen Brown’s blog, a property of ZDNet, is an expansive resource for emerging trends relating to social media’s impact on business.
17. Ask Aaron Lee
Aaron Lee is a social media manager from Malaysia, who uses his experience as an entrepreneur to educate half a million readers worldwide on using social media to grow a business.
For thoughtful and honest commentary and advice on social media and conducting business on the web, check out Amber Naslund’s blog.
19. Dave Fleet
Dave’s blog provides valuable information regarding how social media has an impact on brands and traditional communications functions like public relations and advertising.
With tons of great guest authors and consistent how-to content, Social Media Examiner offers a ton of free advice for marketers across industries.
Jay Baer provides actionable information about the best ways to use social media to improve reach and convert new customers.
For an analyst’s perspective on high-level social media concepts and emerging trends like social CRM, take a minute to check out Jeremiah’s blog.
Long-time search engine marketing resource Search Engine Land provides expert advice on search marketing.
For those who are interested in improving and expanding their blog across all their digital channels, ProBlogger discusses the strategies and tactics needed to become a successful blogger.
25. Sprout Social
Sprout Social is a social media management tool whose Insights blog is always tuned to the latest best practices in social media marketing — from what content to post to using chatbots for better customer service.
26. Bad Pitch Blog
The Bad Pitch Blog points out mistakes other marketers have made so that you won’t make them, too. You’ll find some important perspective on media relations — across all digital channels — in these posts.
27. The Moz Blog
Moz is known for offering expert tools and advice on search engine optimization (SEO). What you might not know is that the famous Moz Blog also gives you social media advice from the unique perspective of SEO.
28. Peg Fitzpatrick
Peg Fitzpatrick is the author of the best-selling book, “The Art of Social Media,” and her blog is an equally creative take on social media marketing for today’s content producers.
RazorSocial’s social media blog is one of nine content categories that shows you different ways of thinking about content strategy, as well as how to perfect your use of certain marketing tools.
30. Socially Sorted
This award-winning marketing blog comes from Donna Moritz, an Australian content strategist who writes about using social media to become a better storyteller.
31. Neil Patel
Neil Patel is a marketing expert, entrepreneur, and consultant who’s worked with a number of major companies like Amazon, NBC, and GM.
While Patel’s research and insights have been featured on our own blog a handful of times, he also publishes content on his own site. While many of his posts relate to SEO, you can also find content around other digital marketing topics, including social media.
Later is primarily known for its Instagram scheduling platform. However, they also have a pretty comprehensive social media blog that HubSpot’s social manager, Kelly Hendrickson, personally loves to read.
Similar to other blogs on this list, Buffer posts a handful of social-media related posts per day. Buffer, which is a personal favorite of our social media community manager, Krystal Wu, also use videos, original data, and infographics to tell visual stories about social media tactics.
Reading Up on Social Media Trends
The list of social media blogs is endless, and could be quite overwhelming to you. You might be asking yourself, “How do I keep up with all 33 blogs on this list?”
The truth is that you don’t need to read every single blog on this list every day. You just need to skim the ones that value your team and strategies most.
To eliminate the need for constant surfing, when you find a blog you love, subscribe to its email list for daily notifications in your inbox.
To learn more about social media marketing, be sure to check out our ultimate guide.
Editor’s Note: This blog post was originally published in September of 2018 but was updated in July 2020 for freshness and comprehensiveness.